4,500 Industry Leaders Will Gather to Learn and Network at IAAPA’s Asian Attractions Expo 2012

4,500 Industry Leaders Will Gather to Learn and Network at IAAPA’s Asian Attractions Expo 2012

The Region’s Premier Conference and Trade Show Takes Place in

Hong Kong, 3-8 June

(March 15, 2012) – Asian Attractions Expo (AAE) 2012, which is owned and produced by the International Associational of Amusement Parks and Attractions (IAAPA), is the leading business event for the attractions industry in Asia. The trade show floor is open 5-8 June, and education programming will span 3-8 June. The event takes place in Hong Kong, SAR, China and features five days of education programming and networking activities, such as Leadership Breakfasts, the IAAPA Institute for Attractions Managers, a daylong IAAPA Safety Institute, and networking events at world-famous area attractions.

The education conference will feature instructional sessions on topics such as employee engagement, attraction design and concept development, maximizing revenue, marketing, industry trends, and social media. Participants can also attend the Leadership Breakfasts on 7 and 8 June. Mr. Andrew Kam, managing director of Hong Kong Disneyland, will speak 7 June about the company’s brand experience in Asia, its current and future plans, and ideas to remain on the cutting edge in the Asian attractions market. Mr. Wu Siyuan, chairman of OCT Vision, has been invited to deliver remarks in Chinese during the 8 June breakfast.

The IAAPA Institute for Attractions Managers is an intensive, 2.5-day program designed to foster the professional development of rising attractions industry leaders. The course is a blend of classroom instruction, case study, and classwork in five core management areas: finance, revenue operations, safety, marketing, and human resources.

The IAAPA Safety Institute, which is included in AAE 2012 registration, will provide information about current safety standards and regulations. This Institute will give attendees an overview of safety standards, a framework for regulations on safety operations, and an improved understanding of the importance of safety operations in the industry.

In addition, several networking events will take place at Hong Kong-area attractions. The opportunities to connect with colleagues will include the Young Professionals Reception, the Opening Ceremony, IAAPA events at Ocean Park Hong Kong and Hong Kong Disneyland, a tour at Ngong Ping 360, and a post-Expo tour at Chimelong Resort. 

“IAAPA’s Asian Attractions Expo is the attractions industry’s one event in Asia that offers participants countless sophisticated learning opportunities combined with events designed to connect industry professionals,” said Chip Cleary, president and CEO of IAAPA.  

The AAE 2012 early-bird registration rate, which ends 30 April 30, is US$75, a savings of US$15 off the event cost of US$90. IAAPA members save an additional US$25 and can register at an early-bird rate of US$50 or event rate of US$65. The registration form and additional details are available at www.IAAPA.org/AsianAttractionsExpo.

The Institute for Attractions Managers registration, which includes access to AAE 2012, is US$499. IAAPA members save US$100 and can register for US$399. Program details and registration information are available atwww.IAAPA.org/AsianAttractionsExpo. IAAPA member information and applications is available atwww.IAAPA.com/membership

Additional ticket and education session information is available at www.IAAPA.org/AsianAttractionsExpo.

About Asian Attractions Expo (AAE)

Since 1997, Asian Attractions Expo has been the premier event for the multibillion-dollar leisure and attractions industry in Asia. More than 4,500 professionals from 60 countries will participate in the 2012 event, representing theme parks, waterparks, zoos, aquariums, museums, family entertainment centers, casinos, and resorts. The trade show floor will showcase products and services offered by more than 275 companies from 30 countries in more than 100 products, including amusement and theme park rides; architectural and design services; coin-operated games, skill games, and redemption prizes; and food and beverage. Event sponsors are: Jack Rouse AssociatesLeisure LabsThe Producers Group, and Forrec Ltd. Information about sponsorship opportunities is available by contacting Brian Skepton at bskepton@IAAPA.org.  

IAAPA is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions, and is dedicated to the preservation and prosperity of the attractions industry. The association’s global headquarters is in Alexandria, Virginia, United States and it maintains regional offices in Brussels, Mexico City, and Hong Kong.www.IAAPA.org


Editor’s Note: Advance press registration and additional AAE 2012 press information, images, and logos is available at www.IAAPA.org/expos/asian/2012/press.

Contact Information
IAAPA Press Office: +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org 
David Mandt: dmandt@IAAPA.org

In Hong Kong
Andrew Lee: alee@IAAPA.org