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2016 IAAPA Brass Ring Awards - January 2017

2016 IAAPA Brass Ring Awards - January 2017

2016 IAAPA Brass Ring Awards Honor Industry Achievements Around the Globe

With attendees from across the attractions industry present, IAAPA honored the year’s show-stealing initiatives during the 2016 IAAPA Brass Ring Awards. This prestigious awards program recognizes attractions from around the world for achievement in food and beverage, games and retail, human resources, live entertainment, marketing, new products, and family entertainment centers. The 2016 winners are:

TOP FAMILY ENTERTAINMENT CENTER OF THE WORLD

International

Dreamland FEC

La Libertad, El Salvador

North America

Scene75 Entertainment Center Cincinnati

Milford, Ohio, United States

FOOD AND BEVERAGE EXCELLENCE

Best New Innovation in Food and Beverage

“Swig n’ Sweets”

Lagoon, Farmington, Utah, United States

Best New Menu Item

“King Size Shakes”

Hersheypark, Hershey, Pennsylvania, United States

Games and Merchandise Excellence

Best Plush Less than 1 Million Attendance

“Leo Soft Toy”

Leolandia, Bergamo, Italy

Best Plush More than 1 Million Attendance

“Shuffles the Emperor Penguin Chick”

Sea World Australia, Queensland, Australia

Best Hard Good Item Less than 1 Million Attendance

Yas Waterworld Dawwama Mug”

Yas Waterworld, Abu Dhabi, United Arab Emirates

Best Hard Good Item More than 1 Million Attendance

“Centennial Lion Ornament”

San Diego Zoo, San Diego, California, United States

Best Apparel Less than 1 Million Attendance

“Love and Peace Rocks
Eco-Fashion T-shirt”

Beach Park, Aquiraz, Brazil

Best Apparel More than 1 Million Attendance

“Batman Flat Brim Cap with Removable Mask”

Warner Bros. Movie World, Queensland, Australia

Best Single Display Merchandising

“Explorer Dressing Room Display”

Africam Safari, Puebla, Mexico

Best Store Visual Merchandising

LeoShop

Leolandia, Bergamo, Italy

Best Game Operation

“Lagoon Games Department”

Lagoon, Farmington, Utah, United States

Judges’ Choice

Vanadio Underwater Photography”

Vana Nava Company Limited, Hua Hin, Thailand

HUMAN RESOURCES EXCELLENCE

Best Innovation in a Training Program, Annual Attendance More than 1 Million

Class 1: Six Flags Entertainment Corporation
Grand Prairie, Texas, United States

Class 2: Somewhereland
Ho Chi Minh City, Vietnam

Best Employee Reward and Recognition Program, Annual Attendance More than 1 Million

Class 1: Parks and Resorts Scandinavia
Stockholm, Sweden

Class 2: Africam Safari
Puebla, Mexico

Best Employee Engagement Initiative, Annual Attendance More than 1 Million

Class 1: Silver Dollar City, Branson, Missouri, United States

LIVE ENTERTAINMENT EXCELLENCE

Best Atmosphere/Street Show Performance/Act

Sesame Street Funky Party

Universal Studios Japan

Konohana Ward, Osaka, Japan

Best Live Edutainment Show

The Ed-ZOO-cation Team

Hersheypark, Hershey, Pennsylvania, United States

Most Creative Sports/Stunt Show

“Kaleidoscope Spectacular”

Ocean Park Hong Kong

Aberdeen, Hong Kong, China

Most Creative Christmas Show

“Dollywood’s A Christmas Carol”

Dollywood Theme Park

Pigeon Forge, Tennessee, United States

Most Creative Halloween Haunt, Show, or Experience

Supr’ice in the Haunted Castle”

Europa-Park, Rust, Germany

Most Creative Show Featuring Animals

“Pets Ahoy”

SeaWorld San Antonio

San Antonio, Texas, United States

Most Creative Property-wide Event Annual Attendance Less than 1 Million

Gilroy Gardens Lumination

Gilroy Gardens Family Theme Park Inc.

Gilroy, California, United States

Most Creative Property-wide Event Annual Attendance More than 1 Million

Santa Allstar Christmas

Resorts World Sentosa / Univ­ersal Studios Singapore, Singapore

Best Theatrical Production Annual Attendance 250,001-1 Million

“Phantasm-The Magic of Nick Norton”

Silverwood Theme Park

Athol, Idaho, United States

Best Theatrical Production Annual Attendance 1 Million-3 Million

“LEGO Ninjago & the Realm of Shadows”

Legoland Malaysia Resort

Bandar Medini, Iskandar, Johor, Malaysia

Best Theatrical Production: Annual Attendance Over 3 Million

“Mickey and the Magician”

Disneyland Resort Paris

Marne La Vallée, France

Best Male Performer

Nick Norton

Silverwood Theme Park

Athol, Idaho, United States

Best Female Performer

Anastacia Manoilo

Europa-Park, Rust, Germany

Spirit Award

Gizmo Ng Tung Shuen

Ocean Park Hong Kong

Aberdeen, Hong Kong, China

Most Creative Multimedia Spectacular

“Ignite the Dream: A Nighttime Spectacular of Magic & Light”

Shanghai Disney Resort, Shanghai, China

EXCELLENCE IN MARKETING

Best Digital Marketing Campaign
All Classes

Georgia Aquarium

Atlanta, Georgia, United States

Best Integrated Marketing Campaign
All Classes

Liseberg, Gothenburg, Sweden

Best Outdoor Advertisement All Classes

Africam Safari, Puebla, Mexico

Best Public Relations Campaign

Class 1: Scene75 Entertainment Center

Dayton, Ohio, United States

Class 2: Africam Safari

             Puebla, Mexico

Class 3: The Great Escape & Splashwater Kingdom, Lake George, New York, United States

Class 4: Ripley Entertainment

             Orlando, Florida, United States

Best Radio or Streaming Audio Commercial 

Class 1: Adventure City

             Anaheim, California,
United States

Class 2: Utah’s Hogle Zoo

             Salt Lake City, Utah,
United States

Class 3: Knoebels Amusement Resort

             Elysburg, Pennsylvania,
United States

Class 4: Morey’s Piers and Beachfront Water Park, Wildwood,
New Jersey, United States

Best Social Media Campaign All Classes

Kolmården Wildlife Park

Kolmården, Sweden

Best Television or Digital Video Commercial

Class 1: Silver Dollar City’s White Water

             Branson, Missouri, United States

Class 2: Columbus Zoo and Aquarium

             Columbus, Ohio, United States

Class 3: Kolmården Wildlife Park

             Kolmården, Sweden

Class 4: Lagoon

             Farmington, Utah,
United States 

Busch Gardens Tampa Bay Wins 2016 Applause Award

Busch Gardens Tampa Bay won the 2016 Applause Award, announced at IAAPA Attractions Expo 2016. This bi-annual recognition is presented by Liseberg, honoring attractions that inspire the industry through creativity and business acumen.

Liseberg Group President and CEO Andreas Andersen said the park has “established itself as one of the beacons of the global attractions industry.”