IAAPA Announces Attractions Industry's Best of the Best Brass Ring Awards Winners for Excellence Presented at IAAPA Attractions Expo 2011


IAAPA Announces Attractions Industry’s Best of the Best 
Brass Ring Awards Winners for Excellence Presented
at IAAPA Attractions Expo 2011

(Nov. 17, 2011, UPDATED Nov. 22, 2011) – In the amusement park and attractions industry, taking home the coveted Brass Ring Award presented by the International Association of Amusement Parks and Attractions (IAAPA), is as good as gold. This afternoon laughter, cheers, and applause, filled the Peabody Orlando Windermere ballroom for the prestigious international awards ceremony. Hundreds of finalists from amusement parks, waterparks, zoos, aquariums, museums, and family entertainment centers around the world packed the audience to hear the 2011 Brass Ring Award winners announced. The top honors are given to companies and individuals for excellence in: marketing, live entertainment, human resources, retail, family entertainment centers, new product development, and trade show exhibits at IAAPA Attractions Expo. More than 600 entries were submitted for this year’s competition. 

The tradition of the brass ring in the attractions industry dates back to the carousels of the late 1800s when rings were suspended above riders; low enough to reach, but high enough to pose a challenge. Most rings were made of iron, so grabbing the brass ring was the rare and cherished prize. Skilled riders who grabbed a brass ring earned a second ride on the carousel. Today, the term ‘brass ring’ is synonymous with high achievement in the attractions industry.

The 2011 IAAPA Brass Ring Award winners are:

MARKETING EXCELLENCE
*Some marketing awards are divided into the following class distinctions: 
Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250,000
Class 2: Zoos and aquariums
Class 3: Amusement parks and attractions—including waterparks—with annual attendance of 250,001-1 million
Class 4: Amusement parks and attractions—including waterparks—with annual attendance of more than 1 million

Television Commercial

Class 1: Selvatica, Cancun, Mexico; www.selvatica.com.mx  
Class 2: Detroit Zoological Society, Royal Oak, Michigan, USA; www.detroitzoo.org 
Class 3: Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca 
Class 4: Nickelodeon Universe, Bloomington, Minnesota, USA; www.nickelodeonuniverse.com  

Radio Commercial

Class 1: Quassy Amusement Park, Middlebury, Connecticut, USA; http://quassy.com 
Class 2: Minnesota Zoo, Apple Valley, Minnesota, USA; www.mnzoo.org 
Class 3: Wet 'n Wild- Emerald Pointe, Greensboro, North Carolina, USA; www.emeraldpointe.com   
Class 4: Liseberg, Gothenburg, Sweden; www.liseberg.com 

Print Advertising
Class 1: White Water, Branson, Missouri, USA; www.bransonwhitewater.com 
Class 2: Minnesota Zoo, Apple Valley, Minnesota, USA; www.mnzoo.org  
Class 3: Evergreen Wings and Waves, McMinnville, Oregon, USA; www.evergreenmuseum.org/waterpark  
Class 4: Blackpool Pleasure Beach, Blackpool, Lancashire, United Kingdom;www.blackpoolpleasurebeach.com   

Outdoor Advertising

The Florida Aquarium, Tampa, Florida, USA; www.flaquarium.org 

Integrated Marketing

Kidzania de México SA de CV, México City, México; www.kidzania.com 

Digital Marketing

Luna Park Sydney, Milsons Point, Australia; www.lunaparksydney.com 


LIVE ENTERTAINMENT EXCELLENCE

Heartbeat Award recognizes the show that demonstrates superior overall ability in reaching the hearts of its audience.
Winner: Tala Takenya & The Legend of the Holy Forest, Fort Fun Abenteurland, Bestwig, Germany;www.fortfun.de 

Spirit Award
 recognizes IAAPA members committed to excellence in training and professional development in the area of entertainment. 
Winner
: Kristine Morgan, Busch Gardens Tampa Bay, Tampa, Florida, USA; www.buschgardens.com/bgt    

Atmosphere/Street Show

“The Gem Tones,” Dollywood, Pigeon Forge, Tennessee, USA; www.dollywood.com   

Edutainment

“Mad Marty,” Legoland California, Carlsbad, California, USA; www.california.legoland.com  

Female Performer
Lindsay Karchawer, Hersheypark, Hershey, Pennsylvania, USA; www.hersheypark.com  

Male Performer
Law Ho Tim, Ocean Park, Hong Kong, China; www.oceanpark.com.hk  

Sports Show

“African Acrobats of Kenya,” Fantawild, Shenzen, China; www.fantawild.com 

Production Less Than $25,000
“The Enchanted Treasure,” Legoland California, Carlsbad, California, USA; www.california.legoland.com  

Production $25,000-$50,000
“Dr. Fright's CarnEvil,” Six Flags Over Georgia, Austell, Georgia, USA; www.sixflags.com/overGeorgia 

Production $50,000-$100,000
“Vintervirvlar” Liseberg, Gothenburg, Sweden; www.liseberg.com  

Production $100,000-$200,000
“The Majesty of Christmas,” Six Flags Fiesta Texas, San Antonio, Texas, USA; www.sixflags.com/fiestaTexas 

Production $200,000-$400,000
“Cirque Dreams Jungle Fantasy,” Busch Gardens Tampa Bay, Tampa, Florida, USA;www.buschgardens.com/bgt  

Production $400,000-$700,000
“Sha-Kon-O-Hey! Land of Blue Smoke,” Dollywood, Pigeon Forge, Tennessee, USA; www.dollywood.com 

Production $700,000-$1 Million
“Rockstars- The Battle,” Walibi Rhone-Alpes, Les Avenieres, France; www.walibi.com  

Production $1 Million-plus

“The Magic, the Memories, and You!” Walt Disney World, Lake Buena Vista, Florida, USA; www.disney.com  


HUMAN RESOURCES EXCELLENCE

Innovative Training Program (More Than 1 Million in Attendance)
Europa-Park GmbH & Co., Rust, Germany; www.europapark.de/lang-en 

Innovative Training Program (Less Than 1 Million in Attendance)
Farah Leisure Excellence Academy, Abu Dhabi, United Arab Emirates; www.farahleisure.com/eng   

Reward and Recognition Program (More Than 1 Million Annual Attendance)
Whiting’s Foods, Santa Cruz Beach Boardwalk, Santa Cruz, California, USA; www.beachboardwalk.com  

Reward and Recognition Program (Less Than 1 Million Annual Attendance) 
Happylon, Saint Petersburg, Russia; www.happylon.com  


RETAIL EXCELLENCE

Hard Good (Over 1 Million Annual Attendance)
Xcaret, Cancún, México; www.xcaret.com

Hard Good (Under 1 Million Annual Attendance)
Luna Park Sydney, Milsons Point, Australia; www.lunaparksydney.com

Soft Good (Over 1 Million Annual Attendance)
Millions of Memories, Santa Cruz Beach Boardwalk, Santa Cruz, California, USA; www.beachboardwalk.com 

Soft Good (Under 1 Million Annual Attendance)
The London Dungeon, London, United Kingdom; www.the-dungeons.co.uk

Visual Display 
Sea Life, Poole Dorset, United Kingdom; www.visitsealife.com

Judge’s Choice 
Morey's Piers & Beachfront Waterpark, Wildwood, New Jersey, USA; www.moreyspiers.com


TOP FAMILY ENTERTAINMENT CENTER (FEC)
 
North America
The Funplex Mount Laurel, Mount Laurel, New Jersey, USA; www.funplexmountlaurel.com  

International

Infunity, Freeze Club & Bowl Room, Hawalli, Kuwait; www.funat360.com 


BEST NEW PRODUCT

Impact Award recognizes the company for its product’s lasting impact in the industry.
Winner: Empex Watertoys, Uxbridge, Ontario, Canada www.watertoys.com  

Major Theme/Amusement Park Ride/Attraction

Rocky Mountain Construction Group, Hayden, Idaho, USA; www.rockymtnconstruction.com 

Kiddie Ride/Attraction

Spectrum Sports International, Hyde Park, Utah, USA; www.spectrumsports.com 

Waterpark Ride/Attraction

Empex Watertoys, Uxbridge, Ontario, Canada www.watertoys.com  

Family Entertainment Center Ride/Attraction
Art Attack, Edmonton, Alberta, Canada; www.artattackfx.com 

Coin-Operated Kiddie Ride

Falgas Industries Castelló d'Empúries (Girona), Spain; www.falgas.com  

Technology Applied to Amusement

accesso LLC, Lake Mary, Florida, USA; www.accesso.com 

Coin-Operated Arcade and Redemption Equipment

Laser Star Amusements Inc., Davie, Florida, USA; www.lasershootinggalleries.com 

Revenue & Admission Control/Wristbands/RFID Technology
Core Cashless Inc., Lenexa, Kansas, USA; www.corecashless.com

Services/Equipment and Supplies
Darklight: Precision Lighting System, Santa Clarita, California, USA; www.darklightsystem.com 

Games and Merchandise
Bob's Space Racers Inc., Daytona Beach, Florida, USA; www.bobsspaceracers.com  

Food Services
State Fair Mini Donuts Inc., Minnetonka, Minnesota, USA; www.statefairminidonuts.com  

Show Production & Entertainment/Displays

Jack Rouse Associates, Cincinnati, Ohio, USA; www.jackrouse.com


BEST EXHIBIT AT IAAPA ATTRACTIONS EXPO 2011

Image Award is given for most attractive trade show booth at IAAPA Attractions Expo. 
Winner: Whitewater West Industries Ltd., Richmond, British Columbia, Canada; www.whitewaterwest.com 

100 – 200 square feet
Action Innovators, Heemstede, The Netherlands; www.actioninnovators.com 

300 – 500 square feet
American Locker Security Systems Inc., Coppell, Texas, USA; www.americanlocker.com 

600 – 1,000 square feet
Theming and Animatronics Industries S.A., Madrid, Spain; www.taaindustries.com 

1,001+ square feet
Bob's Space Racers Inc., Daytona Beach, Florida, USA; www.bobsspaceracers.com 

The IAAPA Brass Ring Awards are presented annually during IAAPA Attractions Expo, the largest worldwide gathering of amusement park and attractions industry professionals. The conference and trade show is produced by the International Association of Amusement Parks and Attractions (IAAPA). The Silver sponsor for this year’s event is OmniTicket Network/ Best Union Company Spa, and supporting organizations are Matt Davenport Productions, Inc., RWS and Associates Entertainment, Inc., and Heartbeat Productions, Inc. 

About IAAPA Attractions Expo 2011
IAAPA Attractions Expo 2011 is the largest conference and trade show in the world for the attractions industry. With its theme “The Force Behind the Attractions,” the show will take place in Orlando, Florida, and draw 25,000 industry professionals from 100 countries to the Orange County Convention Center from Monday, Nov. 14, through Friday, Nov. 18. The trade show floor will be open Tuesday, Nov. 15, through Friday, Nov. 18. IAAPA Attractions Expo 2011 offers a full week of business opportunities and educational experiences, and features new ideas, products, and events. Some new opportunities include: a Lunch and Learn with Pat Koch, Holiday World & Splashin’ Safari director of values; the Mobile Application Education Symposium; and behind-the-scenes tours of Legoland Florida, “Star Tours” at Disney’s Hollywood Studios, and “Cheetah Hunt” and “Cheetah Run” at Busch Gardens Tampa. More information is available at www.IAAPA.org/IAAPAAttractionsExpo.

About IAAPA
IAAPA is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions, and is dedicated to the preservation and prosperity of the attractions industry. The association’s global headquarters is in Alexandria, Virginia, United States and it maintains regional offices in Brussels, Mexico City, and Hong Kong.www.IAAPA.org

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Editor's Note: Winning entries can be viewed atwww.IAAPA.org/expos/attractions/2011/awards/2011BrassRingWinnersPage.asp and images of the 2011 IAAPA Brass Ring Awards ceremony are available at www.IAAPA.org/2011AwardPhotos.

Jaclyn Shettler, IAAPA Media Relations Assistant
Colleen Mangone, IAAPA Media Relations Manager
David Mandt, IAAPA VP of Communications
Nicholas Wolaver, Edelman Communications

Contact a member of the team: pressoffice@IAAPA.org or +1 703/299-5127

The on-site IAAPA Press Office is located in S230A of the Orange County Convention Center.