IAAPA Attractions Expo 2010 Education Lineup To Feature Rookies and Newcomers Program for FEC Owners and Operators

IAAPA Attractions Expo 2010 Education Lineup To Feature 
Rookies and Newcomers Program for FEC Owners and Operators


(July 27, 2010) – The International Association of Amusement Parks and Attractions (IAAPA) will debut Rookies and Newcomers as part of its comprehensive education program, which takes place during IAAPA Attractions Expo 2010 in Orlando, Nov. 15–19. The day-and-a-half seminar begins Sunday, Nov. 14, at the Orange County Convention Center and will provide new family entertainment center (FECs) owners and operators the skills and know-how to run a successful business. More experienced FEC professionals will also benefit from the broad review of industry best practices offered in the comprehensive program.

Rookies and Newcomers will cover topics including how to open an FEC, how to market and manage an FEC, and ways to maintain a successful operation. Led by industry experts, the program will provide the information, tools, and skill set needed to turn a fun concept into a business reality. The November session will be comoderated by Dorothy Lewis, president of Maxx Fun Entertainment and chairwoman of the IAAPA Family Entertainment Center Committee, and Richard Sanfilippo, president of Sam’s Fun City. The program has been developed by FEC operators for FEC operators. It will tap into the expertise of long-time successful operators who will share their hands-on experience and best practices.

“I’m thrilled IAAPA is adding this valuable workshop to its program this fall. From finances to marketing to everyday operations, the Rookies and Newcomers program will provide the know-how to run a successful family entertainment center. The information discussed will benefit those considering opening a family entertainment center as well as those who have been in business awhile,” said Dorothy Lewis. “Combined with the excellent educational and networking opportunities available throughout the Expo, it will provide a solid foundation for program attendees.” 

Registration is required for Rookies and Newcomers. The cost is US$325 for IAAPA members and US$429 for nonmembers and includes IAAPA Attractions Expo registration, course tuition and materials, lunch Sunday and Monday, and a reception Sunday evening. Registration information and details about the program are available atwww.IAAPA.org/IAAPAAttractionsExpo.

IAAPA Attractions Expo 2010 education program offers an additional 15 sessions throughout the week specifically related to the successful operation of a family entertainment center. Session topics include engaging staff, birthday parties, all-access debit-card systems, food and beverage operations, and improving services and profts. Information about FEC sessions or any of the more than 85 other education seminars offered at IAAPA Attractions Expo 2010 is available through the Personal Planner atwww.IAAPA.org/IAAPAAttractionsExpo/EventPlanner

About IAAPA Attractions Expo 2010
IAAPA Attractions Expo 2010 is the largest conference and trade show for the worldwide amusement park and attractions industry. With its theme “It's all here! The Thriving Marketplace for the Attractions Industry,” IAAPA Attractions Expo will draw industry professionals from more than 90 countries to the Orange County Convention Center in Orlando from Monday, Nov. 15, through Friday, Nov. 19. The trade show floor will open Tuesday, Nov. 16, through Friday, Nov. 19, and will display products and services in more than 100 categories and host more than 1,200 exhibiting manufacturers and suppliers. The event also includes educational sessions, behind-the-scenes tours, as well as social events and networking opportunities. This is the marketplace where amusement and attraction industry leaders, decision makers, and visionaries gather to view the latest innovations, make business decisions for the future, and network with like-minded colleagues. More information is available at www.IAAPA.org/IAAPAAttractionsExpo.

IAAPA is the premier trade association for the attractions industry worldwide. Founded 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. www.IAAPA.org


Contact Information
IAAPA Press Office: +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org
David Mandt: dmandt@IAAPA.org