Attractions and Suppliers Win Brass Ring Awards for Excellence At IAAPA Attractions Expo 2010


Attractions and Suppliers Win Brass Ring Awards for Excellence 
At IAAPA Attractions Expo 2010

(Nov. 19, 2010) – The International Association of Amusement Parks and Attractions (IAAPA) presented the prestigious Brass Ring Awards Nov. 17 in conjunction with IAAPA Attractions Expo 2010 at the Orange County Convention Center in Orlando, Fla., Nov. 15 – 19.

This year the awards, which build on the tradition of the “brass ring,” recognize excellence in more than 45 categories under multiple disciplines, including marketing, live entertainment, human resources, retail, best family entertainment center, best new product, and best exhibit at IAAPA Attractions Expo 2010. Supporting organizations of the event include Matt Davenport Productions, Inc., RWS and Associates Entertainment, Inc., and Heartbeat Productions, Inc.

The tradition of the brass ring in the attractions industry dates back to the carousels of the late 1800s. Rings were suspended above riders low enough to reach, but high enough to pose a challenge. Most rings were made of iron, so grabbing the brass ring was rare and was rewarded with a free ride. Today, the term ‘brass ring’ is synonymous with high achievement in the attractions industry.

A complete list of award winners follows:

MARKETING EXCELLENCE
*Some marketing awards are divided into the following class distinctions:
Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250,000
Class 2: Zoos and aquariums
Class 3: Amusement parks and attractions—including waterparks—with annual attendance of 250,001-1 million
Class 4: Amusement parks and attractions—including waterparks—with annual attendance of more than 1 million

Best of Brass
Calgary Stampede; Alberta, Canada; www.calgarystampede.com

Television Commercial
Class 1: Selvatica, Cancun, Mexico; www.selvatica.com.mx
Class 2: Minnesota Zoo, Apple Valley, Minnesota, United States; www.mnzoo.org
Class 3: Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca
Class 4: Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com

Radio Commercial
Class 1: Family Fun Center & Bullwinkle’s Restaurant, Wilsonville, Oregon, United States;www.fun-center.com
Class 2: Minnesota Zoo, Apple Valley, Minnesota, United States; www.mnzoo.org
Class 3: The Beach Waterpark, Mason, Ohio, United States; www.thebeachwaterpark.com
Class 4: Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com

Print Advertising
Class 1: MagiQuest, Tillamook, Oregon, United States; www.magiquest.com
Class 2: San Diego Zoo, San Diego, California, United States; www.sandiegozoo.org
Class 3: Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca
Class 4: Calgary Stampede, Alberta, Canada; www.calgarystampede.com

Outdoor Advertising
Selvatica, Cancun, Mexico; www.selvatica.com.mx

Integrated Marketing
Monterey Bay Aquarium, Monterey, California, United States;www.monteraybayaquarium.org

Digital Marketing
Calgary Stampede, Alberta, Canada; www.calgarystampede.com


LIVE ENTERTAINMENT EXCELLENCE
Atmosphere/Street Show
“The Gemtones,” Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com

Edutainment
“Year of the Tiger: Changing the Flight of the Ultimate Predator,” Six Flags Great Adventure, Jackson, New Jersey, United States; www.sixflags.com/greatadventure

Female Performer
Rebecca Galarza, Santa’s Village, Jefferson, New Hampshire, United States;www.santasvillage.com 

Male Performer
Paul Carter, Six Flags Fiesta Texas, San Antonio, Texas, United States;www.sixflags.com/fiestatexas

Sports Show
“Dancing on Ice,” Silverwood Theme Park, Athol, Idaho, United States;www.silverwoodthemepark.com

Production Less Than $25,000
“Grand Tournament of Champions,” Legoland California, Carlsbad, California, United States; www.legoland.com

Production $25,000-$50,000
“Vintervivlar,” Liseberg, Gothenburg, Sweden; www.liseberg.com

Production $50,000-$100,000
“Cirque Innosta Presents L’Orage,” Lagoon Park, Farmington, Utah, United States;www.lagoonpark.com

Production $100,000-$200,000
“Dr. Fright’s Carnevil,” Six Flags Over Georgia, Austell, Georgia, United States;www.sixflags.com/overgeorgia

Production $200,000-$400,000
“Imagine,” Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com  

Production $400,000-$700,000
“Kinetix,” Busch Gardens Tampa, Tampa, Florida, United States; www.buschgardens.com

Production $700,000-$1 Million
“Kaboom,” Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca

Production $1 Million-plus
“Blue Horizons,” SeaWorld San Diego, San Diego, California, United States;www.seaworld/sandiego.com

 

Heartbeat Award
“Tap: The Show,” Hersheypark, Hershey, Pennsylvania, United States;www.hershepark.com

Spirit Award
Juk Cheung, Ocean Park, Hong Kong; www.oceanpark.com.hk


HUMAN RESOURCES EXCELLENCE
Innovative Training Program (More Than 1 Million in Attendance)
Whiting’s Foods, Santa Cruz Beach Boardwalk, Santa Cruz, California, United States;www.beachboardwalk.com
Innovative Training Program (Less Than 1 Million in Attendance)
Luna Park, Sydney, Australia; www.lunaparksydney.com

Reward and Recognition Program (More Than 1 Million Annual Attendance)
Efteling, B.V., Kaatsheuvel, the Netherlands; www.efteling.com

Reward and Recognition Program (Less Than 1 Million Annual Attendance)
Calaway Park, Calgary, Alberta, Canada; www.calawaypark.com

RETAIL EXCELLENCE
Best Use of Souvenir Branding (More Than 1 Million Annual Attendance)
Delaware North P&R, Kennedy Space Center, Orsino, Florida, United States;www.kennedyspacecenter.com

Best Use of Souvenir Branding (Less Than 1 Million Annual Attendance)
Sea Life, Carlsbad, California, United States; www.sealifeus.com

Merchandising Display

Silver Dollar City, Branson, Missouri, United States; www.silverdollarcity.com

Redemption Item

Ramoji Film City, Hydersbad, Andhra Pradesh, India; www.ramojifilmcity.com

Unique Souvenir
Sea Life, Poole, Dorset, England; www.visitsealife.com


TOP FAMILY ENTERTAINMENT CENTER (FEC)

North America
Triple Play Family Fun Park, Hayden, Idaho, United States; www.3play.com

International
Happylon, Moscow, Russia; www.happylon.rv


BEST NEW PRODUCT
Impact Award
Bob’s Space Racers; Dayton Beach, Fla., United States; www.bobsspaceracers.com

Major Theme/Amusement Park Ride/Attraction
Winner: Intamin Ltd.; Family Launch Coaster with Freefall; Booth #3224; Glen Burnie, Maryland, United States; www.intaride.com

Kiddie Ride/Attraction
Winner: Extreme Engineering; Cannonball Air Blaster "Battle Dome;” Booth #3400; Newcastle, California, United States; www.extremeengineering.com

Waterpark Ride/Attraction
Winner: ProSlide Technology, Inc.; Topsy-Turvy; Booth #2440; Ottawa, Ontario, Canada;www.proslide.com

Family Entertainment Center Ride/Attraction
Winner: Animalive; Animalive Partyroom; Booth #1874; Brighton, East Sussex, United Kingdom; www.animalive.com

Coin-Operated Kiddie Ride
Winner: Falgas Industries; Kiddy Center; Booth #3803; Castello d'Empuries, Giro, Spain;www.falgas.com

Technology Applied to Amusement
Winner: Media Vision; Fluorescent Ink Printing Process; Booth #324; Whitby, Ontario, Canada; www.mvisioninc.com

Coin-Operated Arcade and Redemption Equipment
Winner: Bob's Space Racers; Strike Zone; Booth #2024; Dayton Beach, Florida, United States; www.bobsspaceracers.com  

Services/Equipment and Supplies
Winner: Safe Strap Company, Inc.; SRB360; Booth #4229; Wharton, New Jersey, United States; www.ridebelts.com

Games and Merchandise
Winner: Bob's Space Racers; Lucky Duck; Booth #2024; Dayton Beach, Florida, United States; www.bobsspaceracers.com

Food Services
Winner: Scara's Italian Ices, Inc.; Scara's Gourmet Italian Cream Ice; Booth #3571; South Amboy, New Jersey, United States; www.scaras.com

BEST EXHIBIT AT IAAPA ATTRACTIONS EXPO 2010
IMAGE AWARD
Ripley Entertainment Inc.; Booth #4803

100 – 200 square feet
Winner: Perky's Pizza; Booth #5531; Oldsmar, Florida., United States; www.perkys.com    

300 – 500 square feet
Winner: Createk; Booth #468; Cheshire, Connecticut., United States;www.createkstone.com  

600 – 1,000 square feet
Winner: Forrec; Booth #1663; Toronto, Ontario, Canada; www.forrec.com  

1,001+ square feet
Winner: Bob's Space Racers, Inc.; Booth #2024; Dayton Beach, Florida., United States;www.bobsspaceracers.com  

 

About IAAPA Attractions Expo 2010
IAAPA Attractions Expo 2010 is the largest conference and trade show for the amusement park and attractions industry in the world. With its theme “It’s All Here: The Thriving Marketplace for the Attractions Industry,” the show takes place in Orlando, Florida, and draws industry professionals from more than 90 countries to the Orange County Convention Center from Monday, Nov. 15, through Friday, Nov. 19. The trade show floor is open Tuesday, Nov. 16, through Friday, Nov. 19. The event includes educational sessions, behind-the-scenes tours, and networking opportunities. Attraction industry leaders, decision makers, and visionaries gather to view the latest innovations, plan for the future, learn from each other, and network at IAAPA Attractions Expo 2010. Additional information is available at www.IAAPA.org/IAAPAAttractionsExpo.  

About IAAPA
International Association of Amusement Parks and Attractions is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry.www.IAAPA.org.

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Contact Information
Press Office: +1 703/299-5127
Colleen Mangone: cmangone@IAAPA.org 
David Mandt: dmandt@IAAPA.org