IAAPA Presents 2009 Souvenir Awards at IAAPA Attractions Expo 2009

IAAPA News
November 17, 2009

IAAPA Presents 2009 Souvenir Awards
at IAAPA Attractions Expo 2009
Awards Program Recognizes Top Attractions Industry Retail Items

Las Vegas, Nevada (United States) – The International Association of Amusement Parks and Attractions (IAAPA) presented its 2009 Souvenir Awards during IAAPA Attractions Expo 2009 today. The awards honor excellence in merchandising by recognizing the most creative and innovative items offered at an IAAPA member attractions during the 2009 season.

IAAPA’s Merchandising Committee judges selected winners on the basis of creativity, memory, impact, and theme, and in the categories of Best Hat, Best T-Shirt, Best Toy, Best Keychain, Best Gift, Best Drinkware, Best Visual—Overall Store Design, and Best Visual—Feature, Focal Display, or Window.

In the Best Hat category, Sea World in Gold Coast, Australia, won with a blue-brimmed baseball-type cap featuring animals from the waterpark and resort. A dolphin, sea otter, shark, and other characters from the park peer out from pinwheel-sections of the hat, the Sea World logo is featured on the front, and two embroidered water bubbles adorn the front corner of the bill. www.seaworld.myfun.com.au

In the Best Keychain category, Hersheypark in Hershey, Pennsylvania, United States, won with its realistically-stitched, baseball-shaped soft toy, emblazoned with a smiling Hershey Kiss and the park’s logo and colors. www.hersheypark.com

In the Best T-Shirt category, Busch Gardens Williamsburg in Williamsburg, Virginia, United States, won with its emoticon-themed casual wear in pink and other fluorescent colors. The T-Shirt displays the course of emotions experienced while riding a roller coaster, and ends with a simple beaming face above the theme park’s name. The T-Shirt’s fitted cut for teenagers is fashioned to appeal to young adults and the text-messaging generation.www.buschgardens.com

In the Best Drinkware category, Warner Bros. Movie World in Oxenford, Queensland, Australia, won for its 3-D ceramic Superman mug which features a large handle in the form of an “S” and the Warner Bros. character positioned for takeoff against the glass’ bold colors and American flag icon. The three-dimensional relief accentuates Superman’s features and provides a tangible element of fun for the customer. www.movieworld.myfun.com.au

In the Best Toy category, Efteling in Kaatsheuvel, Nederlands, won for its Fairytale Tree puppet theater featuring an all-in-one printed, pop-open 3-D stage. The theater features built-in curtains which unveil plush finger-puppets including a princess, dragon, and classic fairytale characters. www.efteling.com

In the Best Gift category, Legoland Windsor in Windsor, United Kingdom, won for its chess board, complete with Velcro-closure carrying case. Pieces on the chess board are portrayed by medieval court gothic characters, and double as standard Lego pieces with interchangeable accessories. www.legoland.co.uk

In the Best Visual—Overall Store Design category, Busch Gardens Tampa Bay in Tampa, Florida, United States, won for its Howl-O-Scream Shop of Horrors, complete with spooky décor, red and black Halloween furniture, cracked mirrors, and blood-filled barrels, among its creative “Teddy Scares” plush bears, clothing, and other retail items.www.buschgardens.com/bgt2

In the Best Visual—Feature, Focal Display, or Window category Busch Gardens Williamsburgin Williamsburg, Virginia, United States, won for “Abby Cadabby’s House,” a lifelike playhouse centered in their retail area for children to enjoy while parents shop nearby. The house contains an imaginative kitchen play set, Sesame Street souvenir racks, benches for young visitors, and detailed renderings of popular Sesame Street character, Abby Cadabby.www.buschgardens.com

About IAAPA Attractions Expo 2009
IAAPA Attractions Expo 2009 is the largest conference and trade show for the amusement park and attractions industry in the world. With its theme “Bright Lights, Big Show: The Main Attraction,” the show takes place for the first time in Las Vegas, and draws industry professionals from more than 85 countries to the Las Vegas Convention Center from Monday, Nov. 16, through Friday, Nov. 20. The trade show floor is open Tuesday, Nov. 17, through Friday, Nov. 20. IAAPA Attractions Expo 2009 offers a solid week of business and fun. The event also includes educational sessions, behind-the-scenes tours, marquee social events, and networking opportunities. This is the marketplace where amusement and attraction industry leaders, decision makers, and visionaries gather to network, view the latest innovations, and plan for the future. For more information, visitwww.IAAPA.org/expos/attractions.

About IAAPA
IAAPA is the premier trade association for the attractions industry worldwide. Founded more than 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions, and is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4,000 member facilities from 90 countries throughout the world.

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Photos of the Souvenir Award winners can be found on the IAAPA Awards web page atwww.IAAPA.org/membership/awards/SouvenirAwards starting the week of Nov. 23. Logos and IAAPA Attractions Expo 2009 images can be downloaded from the IAAPA Attractions Expo 2009 press kit.

Contact Information
Press Office: +1 703/299-5127
Marion Hixon: mhixon@IAAPA.org
David Mandt: dmandt@IAAPA.org
Colleen Mangone: cmangone@IAAPA.org
Nicholas Wolaver: nicholas.wolaver@edelman.com