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IAAPA Attractions Expo 2009 to Feature More Than 100 Industry-Specific Education Sessions

July 30, 2009

IAAPA Attractions Expo 2009 to Feature More Than 100 Industry-Specific Education Sessions

Behind-the-Scenes Tours, Social Media Sessions, and Revenue-Generation Programs Among Highlights


Alexandria, Virginia (United States) – Education sessions at IAAPA Attractions Expo 2009 will number more than 100, offer something for all attractions operators, and include rare behind-the-scenes experiences at some of Las Vegas’ most well-known productions like “The Beatles’ LOVE,” “Le Rêve,” “Jubilee,” and Blue Man Group.

Throughout the week, attractions industry experts will speak to everyone from aspiring attractions managers to industry veterans on topics like food and beverage operations, live entertainment, ride safety, the state of the industry, developing trends, and two of the year’s hottest topics—generating revenue and effective use of social media. Twenty member committees within the International Association of Amusement Parks and Attractions (IAAPA) developed programs to offer the latest and most essential information on theme parks, waterparks, museums, zoos and aquariums, family entertainment centers, casinos, and resorts. Program highlights include:

Behind-the-Scenes Tours
The hot tickets at IAAPA Attractions Expo 2009 are the behind-the-scenes tours and walk-through sessions. Attendees will experience firsthand the inner workings of intricate, high-quality Las Vegas productions and operations. Topics like makeup and costume design, production machinery, security, and food and beverage operations will be discussed with everyone from artists and performers to managers and producers. Advance registration is required for each tour, and production tickets are included in the tour cost, when applicable. Attendees must be at least 16 years old to participate.

  • “The Beatles LOVE” by Cirque du Soleil® Show and Insiders Experience—7 p.m., Sunday, Nov. 15  & 1:30 p.m., Monday, Nov. 16 at The Mirage; An insider’s look at how Cirque du Soleil celebrates the musical legacy of The Beatles with panoramic sound and visuals. Technical professionals and artists from the show will discuss development, execution, and operation. Tour tickets include admission to the Sunday, Nov. 15 show at 7 p.m.; Ticket price: US$199 member; US$299 nonmember.
  • “Le Rêve” Tour and Show—4:30 – 9:30 p.m., Monday, Nov. 16 at the Wynn Las Vegas ; “Le Rêve” combines aquatic and special effects with a cast of 85 performers. Guests will go backstage to view intricate technical aspects of show operations. Tour is immediately followed by a “La Rêve” performance. Ticket Price: US$179 member; US$229 nonmember.
  • Blue Man Group Tour and Show—4:30 – 9:30 p.m., Tuesday, Nov. 17 at The Venetian; A backstage perspective of how the show is managed and staged to combine music, comedy, and multimedia theatrics. Tour is immediately followed by a Blue Man Group performance. Ticket Price: US$149 member; US$199 nonmember.
  • “Jubilee” Tour and Show—8:30 – 11:30 a.m. & 7:30 p.m., Wednesday, Nov. 18 at Bally’s Las Vegas; Attendees will witness an incomparable 15-story staging area complete with show scenery and costumes, a makeup demonstration, and special effects essentials from the famous “Jubilee” Showgirl production. The tour includes a ticket for the Wednesday 7:30 p.m. “Jubilee” production. Ticket Price: US$109 member; US$159 nonmember.
  • Caesars Palace: Behind-the-Scenes Food and Beverage Tour—8:30 – 11 a.m., Thursday, Nov. 19 at Caesars Palace Las Vegas; Operations staff at the hotel will discuss managing multiple restaurants, cafes, and casino dining services 24 hours a day. And tour participants will walk through massive kitchen facilities and visit Payard Pâtisserie & Bistro, which is famous for its chocolate and pastries. Ticket Price: US$109 member; US$159 nonmember.
  • Caesars Palace: Behind-the-Scenes Security Tour—8:30 – 11 a.m., Thursday, Nov. 19 at Caesars Palace Las Vegas; Employee arrivals and departures, loss prevention procedures, and cash movements are explored in this behind-the-scenes look at the hotel’s extensive high-tech security solutions. Ticket Price: US$109 member; US$159 nonmember.

“IAAPA felt the best way to take full advantage of the conference being in Vegas was to provide members the opportunity to get a close-up, behind-the-scenes look at some of these world-class shows and to hear directly from the professionals who operate them,” says Paul T. Couch entertainment director at Dollywood and chairman of the IAAPA entertainment committee. “This is our way of letting Las Vegas be our teacher. These creative and technological innovations can provide benefits throughout our entire membership, regardless of the size of the operation.”

IAAPA Institute Programs
The IAAPA Institute Programs at IAAPA Attractions Expo 2009 are designed to dig deeper into industrywide issues and trends to offer extensive educational training for managers. Industry veterans facilitate each program and all attendees are encouraged to share ideas, and compare successes and challenges with each other in the following sessions:

  • Institute for Attractions Managers—Sunday, Nov. 15 – Tuesday, Nov. 17
    The two-and-a-half-day institute is for industry professionals with two to five years of management experience and covers finance, marketing, leadership, facility operations, safety, and revenue operations. Attendees will leave with an understanding of the key disciplines required to manage a successful attraction. Registration Fee: US$499 member; US$699 nonmember.

  • Internet Marketing: Nuts and Bolts of Internet Marketing—Monday, Nov. 16
    This daylong course explores Facebook, Twitter, YouTube, and other web-based tools, and explains how attractions operators can engage audiences online. Professionals from Morey’s Piers, .Com Marketing, and the Orlando Science Center will address how to evaluate customer’s Internet usage patterns, drive web traffic, and employ creative e-mail tactics. Registration Fee: US$199 member; US$299 nonmember.

Specialty Tracks
Specialty tracks consist of a series of education sessions presented by industry leaders business and management specialists. New to the roster in 2009 is a track focusing solely on casino operations and management. The following disciplines have specialty tracks:

  • Zoos and Aquariums—Nov. 16
  • Museums and Science Centers—Nov. 16
  • Waterparks and Resorts—Nov. 16 & Nov. 19
  • Family Entertainment Centers—Nov. 16 – 19
  • Casinos—Nov. 20

More than 50 general interest sessions are provided each day of the conference, as well. All facility types are encouraged to attend any education session, as topics are applicable industrywide.

The conference programs take place Monday, Nov. 16 through Friday, Nov. 20.  Expo registration is required for all education programs, and attendees can register online. Education sessions unaccompanied by additional charges are free to IAAPA members; nonmembers must pay $329 for access to sessions. A complete schedule of the education program and registration information is available atwww.IAAPA.org/expos/attractions/eventschedule.asp.

About IAAPA Attractions Expo 2009
IAAPA Attractions Expo 2009 is the largest conference and trade show for the amusement park and attractions industry in the world. With its theme “Bright Lights, Big Show: The Main Attraction,” the show will take place for the first time in Las Vegas, Nevada, and draw industry professionals from more than 85 countries to the Las Vegas Convention Center from Monday, Nov. 16, through Friday, Nov. 20. The trade show floor will be open Tuesday, Nov. 17, through Friday, Nov. 20. IAAPA Attractions Expo 2009 offers a solid week of business and fun. The event also includes educational sessions, behind-the-scenes tours, marquee social events, and networking opportunities. This is the marketplace where amusement and attraction industry leaders, decision makers, and visionaries gather to network, view the latest innovations, and plan for the future. For more information visitwww.IAAPA.org/expos/attractions.

IAAPA is the premier trade association for the attractions industry worldwide. Founded 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry.


Downloadable images of LAX Nightclub and keynote speakers and any additional press information for IAAPA Attractions Expo 2009 can be found in the IAAPA Press Room,www.IAAPA.org/PressRoom.

Contact information:
IAAPA Press Office: +1 703/299-5127
Marion Hixon: mhixon@IAAPA.org
David Mandt: dmandt@IAAPA.org
Colleen Mangone: cmangone@IAAPA.org
Nicholas Wolaver: nicholas.wolaver@edelman.com