Attractions Industry Leaders to Speak at Asian Attractions Expo 2009 in Seoul


Attractions Industry Leaders to Speak at Asian Attractions Expo 2009 in Seoul

Alexandria, Virginia (United States) – Three days of education sessions and a pre-convention Safety Institute have been planned for Asian Attractions Expo (AAE) 2009, the largest conference and trade show for the attractions industry in Asia. The events will take place 9 – 12 June, 2009, at the COEX Convention & Exhibition Centre in Seoul, South Korea. Asian Attractions Expo 2009 is produced by the International Association of Amusement Parks and Attractions (IAAPA).

“In addition to a full-day IAAPA Safety Institute, we have secured some of the industry's most well-respected leaders to provide education sessions and keynote addresses during Asian Attractions Expo 2009,” said John Henderson, vice president of education, training, and professional development for IAAPA. “With speakers from South Korea, Japan, China, Hong Kong, the Philippines, and the United States, this will truly be an outstanding education program for anyone in the attractions industry.”

IAAPA Safety Institute – 9 June
On Tuesday, 9 June, the IAAPA Safety Institute (an exclusive pre-trade show offering) will provide a full day of programs on safety in the attractions industry. Participants will hear from international safety experts from leading attractions as they address maintenance, operations, waterparks, and international standards. The day’s schedule will include the following sessions:

▪ A Comprehensive Approach to Safety
Presented by Greg Hale, vice president and chief safety officer, Worldwide Safety and Accessibility, Walt Disney Parks & Resorts
▪ Keys to Understanding and Improving Waterpark Safety in Asia
Presented by global consultants from Jeff Ellis & Associates: Richard Carroll, senior vice president and COO; and Yongpom Ho, Asia client director
▪ Operational Excellence – Perfecting Training and Documentation
Presented by Joe Schott, vice president and representative director, Walt Disney Attractions Japan
▪ Maintenance Excellence – Universal and Asian Safety Standards and Applications
Presented by Cynthia R. Mamon, vice president, SMILE Division–sales, marketing, imagineering, leisure, and entertainment, Enchanted Kingdom, Inc.

Expo Education Focuses on Guest Service and Operations – 10–12 June
During the trade show, from 10–12 June, the education program will continue with a focus on guest service and operations. Hailing from South Korea and beyond, executives from some of Asia’s most well-known attractions companies will speak on excellence in guest service, employee training and development, and the latest industry trends. The education program will include the following sessions:

▪ Utilizing Information Technology to Effectively Manage Theme Parks – Wednesday, 10 June, 1:30 p.m.
Presented by Kim Jung-Rae, managing director, Lotte World, South Korea
▪ Be our Guest: An Insider’s Look at Guest Service – Wednesday, 10 June, 3 p.m.
Presented by Tom Mehrmann, chief executive officer, Ocean Park, Hong Kong; and Greg Hale, vice president and chief safety officer, Worldwide Safety and Accessibility, Walt Disney Parks & Resorts
▪ Korea Association of Amusement Parks and Attractions (KAAPA) Panel on Safety and Guest Service in Korea – Thursday, 11 June, 11 a.m.
▪ Incorporating Asian Values Into Service Training – Thursday, 11 June, 1:30 p.m.
Presented by Ng Lee Li, section head, The Tourism Academy, Sentosa, Singapore
▪ Sustaining a Corporate Culture of Guest Service – Thursday, 11 June, 3 p.m.
Presented by Tony Sze, general manager—group investment, Chimelong Group Company, Chimelong Water Park, People's Republic of China
▪ Developing Successful Waterparks in Korea: Current Trends in a Rapidly Growing Industry – Friday, 12 June, 11 a.m.
Presented by Hong Young Ki, COO, Ocean World, South Korea

Wang Gang and Lee Won Hyo to Deliver Keynote Addresses at Leadership Luncheons
Following in the theme of accomplished leaders, AAE’s leadership luncheons will feature top executives from the Asian attractions industry. On Thursday 11 June, Wang Gang, vice president of Shenzhen OCT Holding Company; and on Friday, 12 June, Lee Won Hyo, director general of Seoul Grand Park, will elaborate on their model successes and share the wisdom they’ve gained of the world’s fastest growing market in the attractions industry.

Attendees can learn more about Asian Attractions Expo 2009 and register for all education programs at


IAAPA is the premier trade association for the attractions industry worldwide and owns Asian Attractions Expo. Founded 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the amusement industry. IAAPA represents more than 4,000 facility, supplier, and individual members from more than 90 countries. Member facilities include amusement/theme parks, waterparks, attractions, family entertainment centers, arcades, zoos, aquariums, museums, science centers, resorts, and casinos. IAAPA is a nonprofit organization. Funds generated for the association by its involvement in trade shows and other activities are returned to the association to fund services for its members and the industry.

Downloadable images of Seoul, South Korea, for publication and additional press information for Asian Attractions Expo 2009 can be found in the IAAPA Press Room.

Contact information:
IAAPA Press Office: +1 703/299-5127
David Mandt:
Marion Hixon: