IAAPA Presents 2008 Brass Ring Awards to Recognize Excellence in Attractions Industry Marketing

IAAPA NEWS 
For Immediate Release
November 17, 2008

IAAPA Presents 2008 Brass Ring Awards to Recognize Excellence in Attractions Industry Marketing


Orlando, Florida (United States)
— Today, the International Association of Amusement Parks and Attractions (IAAPA) announced the winners of its Brass Ring Awards at IAAPA Attractions Expo 2008. The awards honor marketing originality, creativity, and excellence in the attractions industry.

The Brass Ring Awards are presented in a class system with the following categories:

Class 1a: Amusement parks and waterparks with less than 250,000 visitors; non-profit zoos, aquariums, and museums; family entertainment centers; attractions; and concessionaires
Class 1b: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between 250,000 and 500,000 visitors
Class 2: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between 500,000 and one million visitors
Class 3: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between one and two million visitors
Class 4: Amusement and waterparks with more than two million visitors, and FEC chains

The first-place award winners are: 

Integrated Marketing Campaign
Class 1a—Adventure Landing; Jacksonville Beach, Florida, United States
Class 1b—Minnesota Zoo; Apple Valley, Minnesota, United States
Class 2—Kidzania de Mexico; Mexico City, Mexico
Class 3—San Diego Zoo’s Wild Animal Park; San Diego, California, United States
Class 4—Shenzhen OCT Holding Company; Shenzhen, People’s Republic of China

Marketing Collateral
Class 1a—Ghost Town in the Sky; Maggie Valley, North Carolina, United States
Class 1b—Cleveland Metroparks Zoo; Cleveland, Ohio, United States
Class 2—Newport Aquarium; Newport, Kentucky, United States
Class 3—Six Flags St. Louis; Eureka, Missouri, United States
Class 4—Sentosa; Singapore

Online Advertisement
Class 1a—Adventure Landing; Jacksonville Beach, Florida, United States
Class 1b—Minnesota Zoo; Apple Valley, Minnesota, United States
Class 2—Worlds of Fun; Kansas City, Missouri, United States
Class 3—Dorney Park; Allentown, Pennsylvania, United States
Class 4—Niagara Parks Commission; Niagara Falls, Ontario, Canada

Outdoor Advertisement
Class 1a—Waterworld California; Concord, California, United States
Class 1b—Daytona 500 Experience; Daytona Beach, Florida, United States
Class 2—Newport Aquarium; Newport, Kentucky, United States
Class 3—Six Flags Discovery Kingdom; Vallejo, California, United States
Class 4—Ripley Entertainment Inc.; Orlando, Florida, United States

PR Program
Class 1a—Ghost Town in the Sky; Maggie Valley, North Carolina, United States
Class 1b—Minnesota Zoo; Apple Valley, Minnesota, United States
Class 2—Wild Wadi Waterpark; Dubai, United Arab Emirates (UAE)
Class 3—Xcaret; Cancun, Mexico
Class 4—Niagara Parks Commission; Niagara Falls, Ontario, Canada

Print Advertisement
Class 1a—Utah’s Hogle Zoo; Salt Lake City, Utah, United States
Class 1b—Dutch Wonderland Family Amusement Park; Lancaster, Pennsylvania, United States
Class 2—Capilano Suspension Bridge; Vancouver, British Columbia, Canada
Class 3—Calgary Zoo; Calgary, Alberta, Canada
Class 4—Santa Cruz Beach Boardwalk; Santa Cruz, California, United States

Radio Commercial
Class 1a
—Utah’s Hogle Zoo; Salt Lake City, Utah, United States
Class 1b—Denver Zoo; Denver, Colorado, United States
Class 2—Six Flags New England; Agawam, Massachusetts, United States
Class 3—San Diego Zoo’s Wild Animal Park; San Diego, California, United States
Class 4—Six Flags Magic Mountain; Valencia, California, United States

Seasonal or Special Event Marketing
Class 1a—Adventure Landing; Jacksonville Beach, Florida, United States
Class 1b—Denver Zoo; Denver, Colorado, United States
Class 2—Wild Wadi Waterpark; Dubai, United Arab Emirates (UAE)
Class 3—Kennedy Space Center Visitor Complex; Kennedy Space Center, Florida, United States
Class 4—Sentosa; Singapore

Television Commercial
Class 1a
—Polynesian Cultural Center; Laie, Hawaii, United States
Class 1b—Minnesota Zoo; Apple Valley, Minnesota, United States
Class 2—Worlds of Fun; Kansas City, Missouri, United States
Class 3—San Diego Zoo’s Wild Animal Park; San Diego, California, United States
Class 4—Ripley Entertainment Inc.; Orlando, Florida, United States

Web Site
Class 1a—Ghost Town in the Sky; Maggie Valley, North Carolina, United States
Class 1b—Minnesota Zoo; Apple Valley, Minnesota, United States
Class 2—Aquarium of the Bay; San Francisco, California, United States
Class 3—Movie Park Germany; Bottrop, Germany
Class 4—Niagara Parks Commission; Niagara Falls, Ontario, Canada

About IAAPA Attractions Expo 2008
The IAAPA Attractions Expo 2008 is the largest conference and trade show for the amusement park and attractions industry in the world. With its theme “Success in Every Direction,” the show will draw an estimated 25,000 participants, representing amusement and theme parks, family entertainment centers, waterparks, zoos, aquariums, museums, casinos, resorts, developers, themed entertainment designers, consultants, manufacturers, and suppliers, to the Orange County Convention Center from Monday, Nov. 17, through Friday, Nov. 21. The trade show floor will be open Tuesday, Nov. 18 through Friday, Nov. 21.

IAAPA Attractions Expo 2008 offers a solid week of business and fun. More than 1,000 exhibitors will display their products and services in 1 million square feet of exhibit space. The event also includes educational sessions, behind-the-scenes tours, marquee social events, and networking opportunities. This is the marketplace where amusement and attraction industry leaders, decision makers, and visionaries gather to network, view the latest innovations, and plan for the future.

About IAAPA
IAAPA, the International Association of Amusement Parks and Attractions, is the premier trade association for the attractions industry worldwide. Founded almost 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the amusement industry.  IAAPA represents more than 4,300 attraction, supplier, and individual members from more than 90 countries.

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Contact Information
Press Office: +1 703/299-5127
David Mandt: dmandt@IAAPA.org
Marion Hixon: mhixon@IAAPA.org
Tiffany Fessler: tiffany.fessler@edelman.com
Nicholas Wolaver: nicholas.wolaver@edelman.com