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IAAPA's Asian Attractions Expo 2013 Reaches New Heights; Attendees Learn, Buy, and Network in Record Numbers

For Immediate Release

(13 June 2013) — Preliminary estimates indicate a record-breaking 5,350 industry professionals participated in Asian Attractions Expo 2013 (AAE 2013), one of the fastest-growing exhibitions and conferences for the attractions industry in the Asia-Pacific region. The growth of the industry in the region was mirrored at the four-day Expo with a record number of buyers and a record number of exhibiting companies displaying the newest products and services on the largest trade show floor in the event’s history. The IAAPA Institute for Attractions Managers was sold out and attendance was strong at the education conference programs. Asian Attractions Expo, which is produced by the International Association of Amusement Parks and Attractions (IAAPA), took place at the Sands Expo and Convention Center at Marina Bay Sands 4 – 7 June.

More than 3,600 buyers, including owners, executives, managers, and leaders from theme parks, water parks, family entertainment centers, zoos, aquariums, museums, science centers, and resorts from 67 nations participated in AAE 2013.

“Asian Attractions Expo 2013’s success reflects the tremendous industry growth in the Asia-Pacific region and confirms the Expo is the attractions industry’s leading event for industry professionals,” said IAAPA President and CEO, Paul Noland.

“Asian Attractions Expo is ideal for learning, networking, and establishing quality buyer/seller connections. This year’s conference and exhibition delivered on all fronts from the Opening Ceremony to the standing-room-only education sessions, and first-class events and tours at Singapore-area attractions,” said IAAPA Vice President, Asia Pacific Operations, Andrew Lee.

Asian Attractions Expo 2013 by the Numbers

  • 286 companies from 34 countries displayed new and innovative products over 6,824 net square meters of space, the most expansive exhibition floor in the Expo’s history.
  • 3,600 qualified buyers including executives from theme parks, attractions, water parks, family entertainment centers (FECs), zoos, aquariums, museums, science centers, and resorts from 67 nations met with industry suppliers, attended education sessions, and participated in networking events to get new ideas and learn about the important trends in the industry.
  • Attendance at the education conference was nearly 1,500, including IAAPA’s Institute for Attractions Managers and IAAPA Safety Institute.
  • 280 people attended the Leadership Breakfast featuring the keynote address by Ocean Park Corporation Chief Executive, Tom Mehrmann.
  • Nearly 230 people participated in behind-the-scenes tours of Legoland Malaysia, Lat’s Place, Hello Kitty Town, and Universal Studios Singapore.
  • Approximately 400 people attended the Opening Ceremony which highlighted new attractions in Asia and included performances by Victoria’s Way from Enchanted Kingdom in the Philippines and Sesame Street characters from Universal Studios Singapore.
  • More than 500 participants enjoyed tours of Marine Life Park and Adventure Cove at Resorts World Sentosa during the Opening Night Event.

The sponsors for Asian Attractions Expo 2013 were Chimelong Group, FUNA, Forrec Ltd., Jack Rouse & Associates, Mack Rides, Themed Attractions and Resorts, The Producers Group, and Vekoma Rides.
Asian Attractions Expo 2014 will be held at the China National Convention Center 17-20 June 2014 and advance exhibit sales are strong. Exhibitor information on the 2014 event is available at and attendee information will be available in the fall.

IAAPA is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. The association’s global headquarters is in Alexandria, Virginia, United States, and it maintains regional offices in Brussels, Mexico City, and Hong Kong.


Editor’s Note: Images from Asian Attractions Expo are available upon request. E-mail

Contact information:
IAAPA Press Office: +1 703/299-5127
Colleen Mangone:
In Hong Kong:
Andrew Lee:

Additional Quotes from Asian Attractions Expo 2013 Participants

Attendees boast about quality and energy of the trade show
“In line with what has been happening over the past three years, the Singapore show this year at Marina Bay Sands has set the bar higher in terms of quality, quantity, educational sessions, and several other factors that make it a big success for IAAPA,” said Mario Mamon, chairman and CEO of Enchanted Kingdom in the Philippines and IAAPA First Vice Chair. “There is a great sense of positivity as far as the industry’s concerned in Asia. There’s a rush to join the bandwagon and create attractions and experiences that push the bar higher and expand the industry in our region.”

“The dynamism this year is the best yet in Asia,” said Mike Barclay, CEO of Sentosa Leisure Group in Singapore. “There’s an insatiable appetite for new experiences within Asia, with a lot of people getting to an income level where they can travel overseas, and they want to see attractions. We’re seeing an awful lot of investment, so for the whole supplier chain Asia is hot and there’s great opportunity here. You’re seeing that reflected on the show floor—people who haven’t been here before showing up, being impressed, and having a full day of meetings.”

“The show this year is absolutely fantastic,” said Paul Pei, executive director for sales and marketing for Ocean Park Hong Kong. “The energy, the excitement … you can feel it as you walk on the floor and into the educational programs. Business is buzzing, with lots of conversations back and forth.”

Exhibiting companies established new business connections
“It’s been very successful,” said Simon Thompson, director for Ice Magic International Ltd. in Reading, Berkshire, United Kingdom. “We’ve gotten some very good leads, so we’ll be coming out here again.”

“This year has been an excellent show for us,” said Christian Angenvoort, vice president of marketing and sales for Theming and Animatronics Industries S.A. in Madrid, Spain. “The quality of the contacts we generated at the Singapore show two years ago and through Hong Kong [in 2012] was very good, so we intensified our contacts [this year]. You have to be present at the show each year and follow up well with your contacts, and invite them to your booth..”

“For us, it was fantastic,” said Peter Lang, marketing manager for Heinimex Corporation from Pampanga in the Philippines. “Because it’s our first time [exhibiting] we basically have 100 new contacts. I’m happy with the quality and the variety of the contacts and the level of interest here.”

Centennial Woods LLC, from Laramie, Wyoming, United States, provides recycled wood for theming projects and exhibited at AAE for the first time this year. “We wanted to get our foot in the door in the Asian market,” said Product Manager Mark Olson. “We’ve made contacts in all the different markets here and have met some people who are very interested in [our product]. We’ve seen all kinds of different buyers here … we’ve made many, many contacts who wouldn’t have known about us if we hadn’t been at this show.”