Letter from the Director - January 2019

Prasana_William_Director_picNew Brand for a Long Legacy

Did you notice anything different when you picked up your Funworld today? No? Take a look at the cover one more time … specifically right above the “F” in Funworld. Meet IAAPA News—the new brand for IAAPA member benefits dedicated to keeping you in the know.

This month, IAAPA launches a new look and logo designed to inspire the attractions industry to come together to continue to find ways to create fantastic guest experiences (read more on p. 38). During a three-year strategic process, IAAPA members provided input on what you wanted from the association. The top answer: connection with each other and with what is happening in the industry. Out of this desire, the new IAAPA purpose statement was born: “We exist to connect the diverse and dynamic attractions industry, for the good of us all. Through this, we grow and improve our people, our companies, and our industry.”

IAAPA News is one of five sub-brands for categorizing member benefits developed to guide you to the tools and resources you need to connect and stay informed. The purpose of IAAPA News is to share the stories, news, and ideas that keep you inspired. For 35 years, Funworld has honored this very same mission and will continue to do so as we join IAAPA News Daily (formerly IAAPA News Flash) as part of the IAAPA News collection of member services and products.

You can continue to expect the same first-rate coverage of the global attractions industry and connection to the experiences of your peers around the world. When our diverse industry comes together, there is inspiration and growth. Count on Funworld to keep providing you with the information you need to move the industry forward together.

Sincerely,

Prasana William
Director, Global Publishing and Content Strategy