Launch - First Look - March 2018


Picsolve's new digital platform utilizing facial recognition allows guests to access photos of themselves taken throughout a park or attraction. (Credit: Picsolve)

Picsolve’s Advanced Facial Recognition Delivers Photos Straight to Smartphones

Much like a celebrity or reality TV show contestant followed by cameras, imagine visiting an attraction where someone else documents your fun. The images don’t end up in headlines; rather, they’re delivered privately to your smartphone using facial recognition technology. Attractions first got in on the act by stationing photographers on-site to shoot posed pictures of visitors, followed by capturing their expressions in action shots while onboard roller coasters and other attractions.

Often, to purchase these photographs, guests would find themselves standing in line and taking time to select images, all before making a purchase and waiting for their photos to print. Realizing guests want to keep moving, suppliers are developing various ways to free guests from these hassles. 

One supplier, Picsolve, unveiled a new digital platform at IAAPA Attractions Expo 2017 this past November that uses biometrics in the form of facial recognition to spot guests at different “content creation points” throughout a park or attraction. 

“Our association technology can actually ‘recognize’ guests,” says Dan Maunder, chief technology officer at Picsolve. “[Guests] need to opt in by either selecting their photo from the latest available images of that attraction or by uploading a selfie. Then, advanced facial recognition technology groups multiple images of the visitor, providing them with their own personal digital album of their experiences.” 

For example, at a theme park, the new platform would gather images of a guest taken on rides, by walkabout photographers, and at picture spots created inside queue lines. Through a secure weblink or partner app, the guest can immediately purchase the photos and share them on social media or access the content for their desired use after the visit. Picsolve says the new platform has the ability to offer not only still images, but also include video segments with audio. Plus, third-party hardware, like imaging equipment, processors, and printers can be used with the new system.

Maunder says the digital media platform has been in development for a year, which is about half the time of a typical launch of this scale. The timeline to deliver facial recognition software was accelerated over the last six months, as Picsolve continues to map the future. 

“Picsolve is also working on an attraction map feature, which will find all the photos taken of an individual at specific photo point,” Maunder reveals. “This means that the visitor can use his or her smartphone to navigate around the attractions app, click on each photo point, and upload [his or her] images from there.”