IAAPA News - New Member Spotlight - June 2018

Superpark Hong Kong

Photo Credit: SuperPark Hong Kong

SuperPark Hong Kong

Kowloon, Hong Kong

by Juanita Chavarro Arias

Built on ideals of happiness, friendship, and health, SuperPark Hong Kong is an all-in-one indoor activity park focused on sharing the joy of movement and play with people of all ages and fitness levels. Through its diverse offering of interactive games and activities, the facility seeks to inspire children and adults to go beyond their comfort zones and try new sports and exercises. 

Part of the Finnish SuperPark brand, SuperPark Hong Kong opened Dec. 16, 2017, ready to energize Hong Kong residents and visitors, motivating them to move into the active “Superparking lifestyle.” Located near Olympian City, the 45,000-square-foot facility offers three themed zones—Adventure Area, Game Arena, and Freestyle Hall—designed with games where guests can compete against one another for the highest score, as well as attractions for little ones who want to climb mountains and bounce on trampolines.

SuperPark Hong Kong welcomes visitors of all ages and encourages families to play, be active, and have fun together. This participation-centric atmosphere that extends across all of SuperPark’s locations was inspired by an experience had by the company’s founder, Taneli Sutinen. His 4-year-old daughter insisted he come play with her in a park with child-sized tunnels and slides, and in that moment, Sutinen envisioned an activity park where children and adults could easily play side by side. 

The first SuperPark location opened in Vuokatti, Finland, in 2012, and the country is now home to 11 facilities. The company’s expansion to Hong Kong is its first international venture that will soon grow to include Sweden, France, and China.

“We truly believe we are all made to move! What is great about the ‘Superparking lifestyle’ is that everyone can join in,” says Mark Kumarasinhe, Asia CEO of SuperPark. “We are very pleased to see that people and families in Hong Kong are settling in well with our concept. With the enthusiastic market response we have been receiving in Hong Kong, we are fully confident in our expansion in Asia in the near future.”

Fast Facts:

SuperPark Hong Kong features three areas with a variety of offerings:

Adventure Area offers attractions for children and adults, including “Pedal Car Track” with speed radar, “Tube Slide,” “Flying Fox” zipline, “Sliding Mountains” climbing wall, and “Kid’s Adventure City” play tower with tunnels and obstacles. 

Game Arena hosts a collection of challenging games for children and adults, ranging from “SuperBall,” a SuperPark creation in which guests try to shoot as many goals before the buzzer sounds, to “SuperPinball,” a life-size pinball game. Each game measures performance using radar technology and other digital systems.

Freestyle Hall is a 3,600-square-foot sports zone geared toward teenagers with activities like “Augmented Climbing Wall,” “Trampoline Platform,” and “Skate and Scoot World” for riding skateboards and scooters. The admission price includes lockers and rentals for equipment such as skateboards, scooters, and helmets.

SuperPark offers seven party rooms for birthdays, family celebrations, group outings, and corporate team-building.