IAAPA News - New Member Spotlight - April 2018


Coconut Cove

Vineyard, Utah, United States

by Juanita Chavarro Arias

Coconut Cove in Vineyard, Utah, invites families with children under 12 to have fun playing, sliding, and climbing on a three-level indoor playground. It’s the first of its kind in the area, according to co-owners Peter and Kira Jay, who wanted an entertainment facility to take their kids to during Utah’s winter season when it’s too cold to play outside. For a long time, they couldn’t find a family entertainment center (FEC) nearby that fit their needs and found that local bounce houses, trampoline parks, and other attractions targeted older kids, teenagers, and college students. Consequently, the idea for Coconut Cove came about when Kira Jay and her children visited an indoor playground in another state. Feeling inspired, she called her husband to tell him about her discovery and to mention that a similar facility would do well in Utah.

A year later, the couple became serious about bringing Coconut Cove to life. They built their business by combining their areas of expertise; Peter Jay is an attorney with an MBA and experience in web design and digital marketing, while Kira Jay has a background in purchasing. He created a business model, and she designed the facility, sourcing the appropriate attractions, equipment, and furniture.

The 6,000-square-foot FEC opened in May 2017 and features crawl tunnels, bridges, ball cannons, a ball fountain, trampolines, a toddler area, and a variety of slides, including a two-story, four-lane racing slide.

Peter Jay says he and his wife have taken advantage of numerous IAAPA resources to enhance the FEC, such as IAAPA’s network of suppliers, “The Profitable Birthday Party Manual,” and IAAPA Attractions Expo 2017.

“We joined IAAPA to get access to best practices in the attractions industry, keep up to date on the latest exciting attractions and developments, get some advice on passing our initial inspections to open our playground, and to network with potential suppliers and partners,” says Peter Jay. “It’s fun being in an industry that makes people happy.”


Fast Facts:

  • Coconut Cove was designed to accommodate visiting families, from its colorful, tropical-themed entertainment features for children to seating for more than 80 adults in its café area and on benches along the side of the playground. Parents can walk around the play structure’s entire perimeter to keep an eye on their children, and the lower level is built tall enough to allow adults to walk under it.
  • The FEC hosts 60 to 70 birthday parties a month, and its two party rooms are built out of giant Lego blocks.
  • The Coconut Cove team partners with local businesses and regularly participates in community events, including city parades, festivals, and school functions.
  • Coconut Cove donates free admissions to local schools and organizations dedicated to helping children.