Touching History
Smithsonian’s National Museum of African American History and Culture embraces storytelling through technology

PHOTO: ALAN KARCHMER/NMAAHC

COVER PHOTO: BILL CLARK/CQ-ROLL CALL GROUP/GETTY IMAGES


 

Seeing Is Believing
Significant advances in the quality and realism of virtual reality have industry creatives ready to capitalize

 

Go Green to Save Green
How water parks remain environmentally responsible while cutting costs

 

Be Our Guests
Brand experiences build relationships with consumers by courting them as visitors

 

 

PROFILE:
Shaun the Sheep Land at Skanes Djurpark

REGIONAL UPDATES

FIRST LOOK
Gardaland’s VR Coaster

TECH TALK
Going Wi-Fi Free

FROZEN FACTS
Adventure Expedition in the Arctic

GOOD READS
“Hang on Tight!”

MOVERS & SHAKERS

WHAT’S NEW

THE ART OF ATTRACTIONS
Water, Water (Parks), Everywhere

 

Stick Around
How FECs increase length of stay

 

EVENT RECAP
IAAPA Leadership Conference 2017

MEMBERSHIP
2017 IAAPA Service Award Nominations

In Memoriam
Bo Kinntorph

 

LETTER FROM THE CHAIRMAN

TIM’S TURN