2008 BRASS RING AWARD
The Brass Ring Awards awards honor marketing originality, creativity, and excellence in the attractions industry. Class 1a: Amusement parks and waterparks with less than 250,000 visitors; non-profit zoos, aquariums, and museums; family entertainment centers; attractions; and concessionaires Class 1b: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between 250,000 and 500,000 visitors Class 2: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between 500,000 and one million visitors Class 3: Amusement parks and waterparks; for-profit zoos, aquariums, and museums; and hotels, casinos, and resorts with between one and two million visitors Class 4: Amusement and waterparks with more than two million visitors, and FEC chains The first-place award winners are: |
INTEGRATED MARKETING CAMPAIGN |
Class 1a Air Zoo, Portage, MI, USA [ View Integrated Marketing Campaign ] |
| Class 1b Minnesota Zoo; Apple Valley, Minnesota, United States [ View Integrated Marketing Campaign] |
| Class 2 Kidzania de Mexico; Mexico City, Mexico [ View Integrated Marketing Campaign ] |
| Class 3 San Diego Zoo’s Wild Animal Park; San Diego, California, United States [ View Integrated Marketing Campaign ] |
| Class 4 Shenzhen OCT Holding Company; Shenzhen, People's Republic of China [ View Integrated Marketing Campaign ] |
| MARKETING COLLATERAL |
| Class 1a Ghost Town in the Sky; Maggie Valley, North Carolina, United States [ View Marketing Collateral ] |
| Class 1b Cleveland Metroparks Zoo; Cleveland, Ohio, United States [ View Marketing Collateral ] |
| Class 2 Newport Aquarium; Newport, Kentucky, United States [ View Marketing Collateral ] |
Class 3 |
| Class 4 Sentosa; Singapore [ View Marketing Collateral ] |
| ONLINE ADVERTISEMENT |
| Class 1a Adventure Landing; Jacksonville Beach, Florida, United States [ View Online Advertisement ] |
Class 1b |
Class 2 |
Class 3 |
| Class 4 Niagara Parks Commission; Niagara Falls, Ontario, Canada [ View Online Advertisement ] |
| OUTDOOR ADVERTISEMENT |
Class 1a |
Class 1b |
Class 2 |
Class 3 |
| Class 4 Ripley Entertainment Inc.; Orlando, Florida, United States [ View Outdoor Advertisement ] |
| PR PROGRAM |
| Class 1a Ghost Town in the Sky; Maggie Valley, North Carolina, United States [ View PR Program ] |
| Class 1b Minnesota Zoo; Apple Valley, Minnesota, United States [ View PR Program ] |
| Class 2 Wild Wadi Waterpark; Dubai, United Arab Emirates (UAE) [ View PR Program ] |
| Class 3 Xcaret; Cancun, Mexico [ View PR Program ] |
| Class 4 Niagara Parks Commission; Niagara Falls, Ontario, Canada [ View PR Program ] |
| PRINT ADVERTISEMENT |
| Class 1a Utah’s Hogle Zoo; Salt Lake City, Utah, United States [ View Print Advertisement ] |
Class 1b |
Class 2 |
Class 3 |
| Class 4 Santa Cruz Beach Boardwalk; Santa Cruz, California, United States [ View Print Advertisement ] |
RADIO COMMERCIAL |
| Class 1a Utah’s Hogle Zoo; Salt Lake City, Utah, United States [ Listen Radio Commercial ] |
Class 1b |
Class 2 |
Class 3 |
| Class 4 Six Flags Magic Mountain; Valencia, California, United States [ Listen Radio Commercial ] |
| SEASONAL OR SPECIAL EVENT MARKETING |
Class 1a |
Class 1b |
Class 2 |
Class 3 |
| Class 4 Sentosa; Singapore [ View Special Event Marketing ] |
| TELEVISION COMMERCIAL |
| You need the latest Flash player to view video content. Test Adobe Flash Players. |
Class 1a |
Class 1b |
Class 2 |
Class 3 |
| Class 4 Ripley Entertainment Inc.; Orlando, Florida, United States [ View Television Commercial ] |
| WEBSITE |
Class 1a |
Class 1b |
Class 2 |
Class 3 |
| Class 4 Niagara Parks Commission; Niagara Falls, Ontario, Canada [ View Website ] |