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BRASS RING AWARDS FOR RETAIL EXCELLENCE
Nomination are now closed for the 2011 Brass Ring Awards for Retail Excellence.
The entries are in and the judges have begun their work to decide which souvenirs and displays will receive top honors at this year's IAAPA Brass Ring Awards. Join us at IAAPA Attractions Expo 2011 in Orlando, Florida as the winners will be announced during the Brass Ring Awards Program on Wednesday, Nov. 17. Doors open at 4:30pm EDT.
Learn more and register for IAAPA Attractions Expo 2011.
General Information
Categories for 2011
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Excellence in a Hard Good Souvenir
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Excellence in a Soft Good Souvenir
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Excellence in a Merchandise Display
*Note: For each category listed above, awards will be given to the winning entry from a facility with over 1 million attendees per year, and to the winning entry from a facility with less than 1 million attendees per year (based on 2010 operating season data). Please be sure to clearly indicate your facility's appropriate attendance category on your entry form.
Bonus Category for 2011
Judge's Choice Award - All entries for other categories will be considered for this award automatically.
Category Definitions:
A qualifying 'Hard Good Souvenir' is an item for sale at a retail outlet of an IAAPA member facility during the 2011 operating season such as a plush toy, model, action figure, key chain, novelty item, drinkware, photo, or other non- clothing object.
A qualifying 'Soft Good Souvenir' is an item for sale at a retail outlet of an IAAPA member facility during the 2011 operating season which can be worn, such as a hat, shirt, pants, or swimware.
Tip to give your entry its best chance of winning: In addition to submitting your souvenir item, provide the judges with some context and back-story about your item. For example, if it reflects a themed ride or attraction, submit digital photos or brief video footage (on DVD or a USB) to show how your item captures the theme, energy, and memories of your guests' experience. For the Excellence in a Merchandise Display category, consider submitting brief footage of guests interacting with the display or panning out to show how it maintains the atmosphere and theme of its surroundings. Be creative, and remember, digital footage that you submit can help us bring greater recognition and publicity to our nominees!
Entry Deadline: August 12, 2011. Entries with completed entry forms must arrive at the IAAPA office by deadline. Partial or COD shipments may be disqualified.
CONGRATULATIONS 2010 WINNERS!
Best Merchandise Display
Silver Dollar City, Missouri
Best Redemption Item
Ramoji Film City, India
Best Branding at a facility with over 1 million attendees per year
Delaware North P&R, Kennedy Space Center, Florida
Best Branding at a facility with under 1 million attendees per year
SeaLife, California
Best Unique Souvenir
SeaLife, England
IAAPA has merged its individual awards programs under the Brass Ring banner for 2010. This new process allows the association to strengthen the value and visibility of the IAAPA Awards Program for all participants and the industry as a whole. Congratulations to all of the IAAPA Brass Ring Awards program in 2010!
The 2010 Brass Ring Awards: Retail Excellence (formerly the Souvenir Awards) recognizes creativity, branding & themeing, and excellence in Retail Merchandising for the attractions industry.
Awards were presented on Wednesday, Nov. 17, 2010, as part the Brass Ring Awards Showcase at IAAPA Attractions Expo 2010 in Orlando, Florida, USA.
What Was Different in 2010?
Note the new categories and the new judging criteria. Attention to these important details significantly increased nominee's chances of winning a 2010 Brass Ring Award in Retail Excellence.
What was different:
--NEW CATEGORIES
--NEW JUDGING CRITERIA
--NEW ENTRY GUIDELINES
--NEW ENTRY DEADLINE (August 6, 2010)
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Click here for to review the entry details from 2010 (Note, these should be viewed for your reference only as new materials will be posted in summer 2011).
View past Souvenir Awards Winners HERE!