2011 Brass Ring Awards Celebrate Best of the Best
 During Wednesday's Brass Ring Awards ceremony, star power was everywhere. Winners of the prestigious honor—plus a few costumed visitors from classic Hollywood—celebrated under the glitter and glam of the Windermere Ballroom at The Peabody Orlando.
Each year, the Brass Ring Awards recognize the best of the best in the attractions industry in the areas of marketing, retail, human resources, entertainment, and FEC operations.
Those who reach for the proverbial brass ring go above and beyond in their fields, changing the game, setting new standards of excellence, and bringing new levels of "wow" to guests around the world.
And the winners are:
MARKETING EXCELLENCE
*Some marketing awards are divided into the following class distinctions:
• Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250,000
• Class 2: Zoos and aquariums
• Class 3: Amusement parks and attractions—including waterparks—with annual attendance of 250,001-1 million
• Class 4: Amusement parks and attractions—including waterparks—with annual attendance of more than 1 million
Television Commercial
• Class 1: Selvatica, Cancun, Mexico; www.selvatica.com.mx
• Class 2: Detroit Zoological Society, Royal Oak, Michigan, United States; www.detroitzoo.org
• Class 3: Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca
• Class 4: Nickelodeon Universe, Bloomington, Minnesota, United States; www.nickelodeonuniverse.com
Radio Commercial
• Class 1: Quassy Amusement Park, Middlebury, Connecticut, United States; http://quassy.com
• Class 2: Minnesota Zoo, Apple Valley, Minnesota, United States; www.mnzoo.org
• Class 3: Wet 'n Wild—Emerald Pointe, Greensboro, North Carolina, United States; www.emeraldpointe.com
• Class 4: Liseberg, Gothenburg, Sweden; www.liseberg.com
Print Advertising
• Class 1: White Water, Branson, Missouri, United States; www.bransonwhitewater.com
• Class 2: Minnesota Zoo, Apple Valley, Minnesota, United States; www.mnzoo.org
• Class 3: Evergreen Wings and Waves, McMinnville, Oregon, United States; www.evergreenmuseum.org
waterpark
• Class 4: Blackpool Pleasure Beach, Blackpool, Lancashire, United Kingdom; www.blackpoolpleasurebeach.com
Outdoor Advertising
The Florida Aquarium, Tampa, Florida, United States; www.flaquarium.org
Integrated Marketing
Kidzania de México SA de CV, México City, México; www.kidzania.com
Digital Marketing
Luna Park Sydney, Milsons Point, Australia; www.lunaparksydney.com
LIVE ENTERTAINMENT EXCELLENCE
Heartbeat Award
The Heartbeat Award recognizes the show that demonstrates superior overall ability in reaching the hearts of its audience.
• "Tala Takenya & The Legend of the Holy Forest," Fort Fun Abenteurland, Compagnie des Alpes; www.fortfun.de
Spirit Award
The Spirit Award recognizes the most outstanding person who works behind-the-scenes to support the high-quality entertainment value of the nominating attraction.
• Kristine Morgan, Busch Gardens Tampa, Tampa, Florida, United States; www.buschgardens.com/bgt
Atmosphere/Street Show
"The Gem Tones," Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com
Edutainment
"Mad Marty," Legoland California, Carlsbad, California, United States; www.california.legoland.com
Female Performer
Lindsay Karchawer, Hersheypark, Hershey, Pennsylvania, United States; www.hersheypark.com
Male Performer
Law Ho Tim, Ocean Park, Hong Kong, China; www.oceanpark.com.hk
Sports Show
"African Acrobats of Kenya," Fantawild, Orlando, Florida, United States; www.fantawild.com
Production Less Than $25,000
"The Enchanted Treasure," Legoland California, Carlsbad, California, United States; www.california.legoland.com
Production $25,000-$50,000
"Dr. Fright's CarnEvil," Six Flags Over Georgia, Austell, Georgia, United States; www.sixflags.com/overGeorgia
Production $50,000-$100,000
"Vintervirvlar" Liseberg, Gothenburg, Sweden; www.liseberg.com
Production $100,000-$200,000
"The Majesty of Christmas," Six Flags Fiesta Texas, San Antonio, Texas, United States; www.sixflags.com/fiestaTexas
Production $200,000-$400,000
"Cirque Dreams Jungle Fantasy," Busch Gardens Tampa, Tampa, Florida, United States; www.buschgardens.com/bgt
Production $400,000-$700,000
"Sha-Kon-O-Hey! Land of Blue Smoke," Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com
Production $700,000-$1 Million
"Rockstars-The Battle," Walibi Rhone-Alpes, Les Avenieres, France; www.walibi.com
Production $1 Million-plus
"The Magic, the Memories, and You!" Walt Disney World / Disneyland; www.disney.com
HUMAN RESOURCES EXCELLENCE
Innovative Training Program (More Than 1 Million in Attendance)
Europa-Park GmbH & Co., Rust, Germany; Europa-Park GmbH & Co., Rust, Germany; www.europapark.de/lang-en
Innovative Training Program (Less Than 1 Million in Attendance)
Farah Leisure Excellence Academy, Abu Dhabi, United Arab Emirates; www.farahleisure.com/eng
Reward and Recognition Program (More Than 1 Million Annual Attendance)
Whiting's Foods, Santa Cruz Beach Boardwalk, Santa Cruz, California, United States; www.beachboardwalk.com
Reward and Recognition Program (Less Than 1 Million Annual Attendance)
Happylon, Saint-Petersburg, Russia; www.happylon.com
RETAIL EXCELLENCE
Hard Good (Over 1 Million Annual Attendance)
Xcaret, Cancún, México; www.xcaret.com
Hard Good (Under 1 Million Annual Attendance)
Luna Park Sydney, Milsons Point, Australia; www.lunaparksydney.com
Soft Good (Over 1 Million Annual Attendance)
Millions of Memories/Santa Cruz Beach Boardwalk, Santa Cruz,
California, United States; www.beachboardwalk.com
Soft Good (Under 1 Million Annual Attendance)
The London Dungeon, London, United Kingdom; www.the-dungeons.co.uk
Visual Display
Sea Life, Poole, Dorset, United Kingdom; www.visitsealife.com
Judge's Choice
Morey's Piers & Beachfront Waterpark, Wildwood, New Jersey, United States; www.moreyspiers.com
TOP FAMILY ENTERTAINMENT CENTER (FEC)
North America
The Funplex Mount Laurel, Mount Laurel, New Jersey, United States; www.funplexmountlaurel.com
International
Infunity, Freeze Club & Bowl Room, Hawalli, Kuwait; www.funat360.com
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