Industry

Funworld June 2010

Team Sweet

by Jeremy Schoolfield Cover photo by Gini Woy
How Hershey Entertainment overhauled its recruitment program in search of “the best of the best.”

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Cover photo by Gini Woy

FEATURES

Followership

by Marty Sklar
The Disney Legend updates ‘Mickey’s Ten Commandments’ with how to be a great team player and help your leaders succeed.

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Would You Like a Massage with Your Inner Tube?

by Juliana Gilling
Mixed-use waterpark developments in Europe indicate an emerging trend.

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If You Build It, Will They Come?

by Marion Hixon
What operators have learned about hotel-waterpark operations.

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Open Water

by Marion Hixon
How Brazil’s Beach Park keeps guests coming back year after year.

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Points of (Up) Sale

by Juliana Gilling
Facilities share ideas on how to earn extra revenue.

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INDUSTRY FOCUS

Q & A

On Duty

By Marion Hixon
Herschend CEO Joel Manby on ‘Undercover Boss.’

HUMAN RESOURCES

Help Wanted

By Jodi Helmer
Finding the right managers is hard work.

HUMAN RESOURCES

Better Safe than Sorry

By Jennifer J. Salopek
Background checks can ensure quality hires—and reduce your liability.

TECHNOLOGY

Grab—and Keep!— Their Attention

By Ronnie Moore
How to make the most of today’s high-tech, highly distracted customers.

CUSTOMER RESEARCH

Straight from the Source

By Jakob Wahl
Sweden’s Parken Zoo gets customer feedback in a creative and direct way.

ENTERTAINMENT

FEC Live!

By Mike Bederka
Bands, DJs, and other acts draw a crowd.

Q & A

Tell It Like It Is!

By Mike Bederka
New IAAPA FEC Committee member Rick Iceberg shares his thoughts on the business.

DEPARTMENTS

THE MIDWAY