by Jeremy Schoolfield Cover photo by Gini Woy
How Hershey Entertainment overhauled its recruitment program in search of “the best of the best.”
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Cover photo by Gini Woy
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| FEATURES |
by Marty Sklar
The Disney Legend updates ‘Mickey’s Ten Commandments’ with how to be a great team player and help your leaders succeed.
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by Juliana Gilling
Mixed-use waterpark developments in Europe indicate an emerging trend.
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by Marion Hixon
What operators have learned about hotel-waterpark operations.
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by Marion Hixon
How Brazil’s Beach Park keeps guests coming back year after year.
[Read More ...] |
by Juliana Gilling
Facilities share ideas on how to earn extra revenue.
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INDUSTRY FOCUS
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Q & A
By Marion Hixon
Herschend CEO Joel Manby on ‘Undercover Boss.’
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HUMAN RESOURCES
By Jodi Helmer
Finding the right managers is hard work.
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HUMAN RESOURCES
By Jennifer J. Salopek
Background checks can ensure quality hires—and reduce your liability.
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TECHNOLOGY
By Ronnie Moore
How to make the most of today’s high-tech, highly distracted customers.
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CUSTOMER RESEARCH
By Jakob Wahl
Sweden’s Parken Zoo gets customer feedback in a creative and direct way.
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ENTERTAINMENT
By Mike Bederka
Bands, DJs, and other acts draw a crowd.
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Q & A
By Mike Bederka
New IAAPA FEC Committee member Rick Iceberg shares his thoughts on the business. |
DEPARTMENTS |
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THE MIDWAY |
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