Funworld January 2008

A Path Less Traveled

Bob Masterson has taken an unconventional journey from his Chicago upbringing through fighting in the VietnamWar to, ultimately, chairman of the board at Ripley Entertainment. He shares his stories and varied experiences with FUNWORLD in this wide-ranging Q&A.

COVER PHOTO BY: Patrick Murphy-Racey

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Marketing and the Digital Age

Story by Jeremy Schoolfield
IAAPA board members discuss their views and solutions on Web. 2.0. Photos by Gini Woy

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Can We Blog,Too?

by Juliana Gilling
As young consumers move online, companies are scrambling to understand and exploit Web 2.0 technologies.

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In Review: IAAPA Attractions Expo ’07

by FUNWORLD staff
An all-around excellent IAAPA Attractions Expo 2007 afforded many new ideas, products, and seminars. Read all about it in this comprehensive review.

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INDUSTRY FOCUS

Maintenance Safety in the Amusement Industry

Dal Freeman of Lagoon Park writes the first edition of this new safety column.

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Steady as a Rock

FEC operators share their safety tips and precautions when dealing with rock-climbing walls.

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Party Time

FECs are diversifying their offerings by adding events and packages for older audiences.

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DEPARTMENTS

• Letter from the Chair
• Quick Hits
• Industry Notes
• Association News
• How To
• Conservation Closeup
• Day in the Life
• Customer Service Report
• Game Report