REGIONAL PROFILE
Wild Water
Two waterparks in the UAE use discrete, yet equally successful, ways of being profitable and serving their customers well.
By Preston Merchant

REGIONAL PROFILE
Happy Waves
How a Mayan-themed waterpark in China keeps things exciting for its patrons.
By Jiao Xiaoyang

INDUSTRY TRENDS
Birthday Parties
FECs and waterparks worldwide are finding the birthday party business very profitable.
By Keith Miller

INDUSTRY TRENDS
Coming to a Resort Near You
Indoor waterparks are finding their way to a variety of lodging and resort locales in the States.
By K.F. Moffett

INDUSTRY TRENDS
New Strategies for FECs
FECs aren’t just for kids. Find out how your facility can capitalize on corporate events and team building.
By John Elderkin

COMPANY PROFILE
The Kingdom of Fun
California-based Palace Entertainment has a recipe for success.
By Mike Bederka

DEPARTMENTS:

Chairman's Letter

Front Row News
Land of Make Believe celebrates 50 years, Grévin et Cie’s new acquisition, a new dolphin attraction in Japan, plus more.

IAAPA News
IAAPA Asian Expo in review.

Top FEC
Adventure Landing in Jacksonville Beach, Fla. works hand-in-hand with the local community.

Waterpark Report
Schlitterbahn Waterpark and Dell join forces to streamline the park’s operations.

Perspectives
What a difference excellent customer service can make.

Village News
IAAPA looks forward to the forthcoming GKTW charity events.

Marketing Plus
The ABCs of selling.

Government Report
The Visa Waiver Program deadline has been extended thanks to IAAPA and the travel industry.