Jan04MarketingPlus

The 2003 Brass Ring Awards, which honor originality, creativity, and excellence in marketing among professionals in the amusement industry, were presented during IAAPA Orlando 2003. The winners are selected by a panel of independent judges and announced at the Annual Convention and Trade Show. Each year, IAAPA members submit their best advertising and promotional materials in eight media categories. Attractions compete in nine classes, and the results are made public each year at a gala presentation ceremony during the Annual Convention and Trade Show.

Some categories have only first- or second-place winners, and ties can occur.

Award Classes
Class 1 – Amusement/theme parks with annual attendance up to 250,000
Class 2 – Amusement/theme parks with annual attendance 250,001 to 500,000
Class 3 – Amusement/theme parks with annual attendance 500,001 to 1 million
Class 4 – Amusement/theme parks with annual attendance 1,000,001 to 1.5 million
Class 5 – Amusement/theme parks with annual attendance over 1.5 million
Class 6 – Waterparks
Class 7 – Family Entertainment Centers
Class 8 – Attractions
Class 9 – Industry Suppliers

Brochures

Class 1
1st: Western Playland Amusement Park, El Paso, Texas
2nd: Libertyland, Memphis, Tenn.
2nd: Santa’s Village, Jefferson, N.H.

Class 2
1st: TusenFryd, Vinterbro, Norway
2nd: Crealy Adventure Park, Exeter, U.K.
2nd: Discovery Cove, Orlando, Fla.

Class 3
1st: Enchanted Kingdom, Makati City, Philippines
2nd: Attractiepark Slagharen, Slagharen, Netherlands
2nd: Dalian Isle, Dalian, China

Class 4
1st: Parque Plaza Sesamo, Monterrey, N.L., Mexico
1st: Wonderland Sydney, Eastern Creek, NSW, Australia
2nd: Canadian National Exhibition, Toronto, Canada

Class 5
1st: Cedar Point Amusement Park/Resort, Sandusky, Ohio
2nd: Ocean Park, Hong Kong

Class 6
1st: Noah’s Ark Family Park, Wisconsin Dells, Wis.
2nd: Great Wold Lodge & Great Bear Lodge, Madison, Wis.

Class 7
1st: Crystal Palace, Dieppe, Canada
2nd: Adventure Landing, Jacksonville Beach, Fla.

Class 8
1st: Kennedy Space Center, Kennedy Space Center, Fla.
2nd: Palm Beach Zoo, West Palm Beach, Fla.

Class 9
1st: Mad Science Productions, Montreal, Canada
2nd: Edwards Technologies, El Segundo, Calif.

Media Kits
Class 1
2nd: Cliff’s Amusement Park, Albuquerque, N. Mex.

Class 2
1st: Lake Winnepesaukah, Chattanooga, Tenn.

Class 3
1st: Royal Agricultural Society of New South Wales, Australia
2nd: Indiana Beach, Monticello, Ind.

Class 4
1st: Legoland California, Carlsbad, Calif.
2nd: Six Flags Elitch Gardens, Denver, Colo.

Class 5
1st: Six Flags Great America, Gurnee, Ill.
2nd: Cedar Point Amusement Park/Resort, Sandusky, Ohio

Class 6
1st: Great Wolf Lodge & Great Bear Lodge, Madison, Wis.

Class 7
1st: Crystal Palace, Dieppe, Canada

Class 8
1st: Henry Ford Museum and Greenfield Village, Dearborn, Mich.
2nd: Cleveland Metroparks Zoo, Cleveland, Ohio

Class 9
1st: Stageworks Worldwide Productions, Blackpool, U.K.

Outdoor Advertisement
Class 1
1st: Cliff’s Amusement Park, Albuquerque, N. Mex.

Class 2
1st: TusenFryd, Vinterbro, Norway
2nd: Silverwood Theme Park, Athol, Idaho

Class 3
1st: Sesame Place, Langhorne, Pa.
2nd: Space Center Houston, Houston, Texas

Class 4
1st: Legoland California, Carlsbad, Calif.
2nd: Camp Snoopy/Mall of America, Bloomington, Minn.
2nd: Valleyfair, Shakopee, Minn.

Class 5
1st: Ocean Park, Hong Kong
1st: Paramount’s Carowinds, Charlotte, N.C.
2nd: Liseberg, Gothenburg, Sweden

Class 6
2nd: Wet ’N Wild Florida, Orlando, Fla.

Class 7
2nd: La Ciudad de Niños/Kids City, Mexico City, Mexico

Class 8
1st: Calgary Zoo, Botanical Garden & Prehistoric Park, Calgary, Canada
2nd: National Constitution Center, Philadephia, Pa.

Print Advertisement
Class 1
1st: Quassy Amusement Park, Middlebury, Conn.
2nd: Libertyland, Memphis, Tenn.

Class 2
1st: Silver Springs, Silver Springs, Fla.
2nd: Discovery Cove, Orlando, Fla.

Class 3
1st: Seoul Land, Kwachun, Kyunki-do, Korea
2nd: Sesame Place, Langhorne, Pa.

Class 4
1st: Wonderland Sydney, Eastern Creek, New South Wales, Australia

Class 5
1st: Cedar Point Amusement Park/Resort, Sandusky, Ohio
2nd: SeaWorld Orlando, Orlando, Fla.
2nd: Sentosa Resort, Sentosa, Singapore

Class 6
1st: Noah’s Ark Family Park, Wisconsin Dells, Wis.
2nd: Wild Wadi Waterpark, Dubai, United Arab Emirates

Class 7
1st: Crystal Palace, Dieppe, Canada
2nd: Castle Park/Festival Fun Parks, Riverside, Calif.

Class 8
1st: Calipano Suspension Bridge & Park, North Vancouver, Canada
2nd: Cleveland Metroparks Zoo, Cleveland, Ohio
2nd: National Constitution Center, Philadephia, Pa.

Radio Commercial
Class 1
1st: Libertyland, Memphis, Tenn.
2nd: Atlantic Pier Amusements, Cape May, N.J.

Class 2
1st: Lake Winnepesaukah, Chattanooga, Tenn.
2nd: Dutch Wonderland Family Entertainment Complex, Lancaster, Pa.

Class 3
1st: Indiana Beach, Monticello, Ind.
2nd: Holiday World & Splashin’ Safari, Santa Claus, Ind.

Class 4
1st: Camp Snoopy/Mall of America, Bloomington, Minn.
2nd: Valleyfair, Shakopee, Minn.

Class 5
1st: Paramount’s Kings Dominion, Doswell, Va.
2nd: Cedar Point Amusement Park/Resort, Sandusky, Ohio
2nd: Busch Gardens Williamsburg, Williamsburg, Va.

Class 6
1st: Big Kahuna’s Water & Adventure Park, Destin, Fla.
2nd: Wet ’N Wild Florida, Orlando, Fla.

Class 7
1st: Palace Park Entertainment, Newport Beach, Calif.
2nd: Union Station Kansas City, Kansas City, Mo.

Class 8
1st: San Diego Zoo, San Diego, Calif.
2nd: SeaWorld San Diego, San Diego, Calif.

Sales Presentation Video
Class 9 only
1st: Holiday on Ice Productions, Laren, Netherlands
2nd: Mad Science Productions, Montreal, Canada

Television Commercial
Class 1
1st: Valcartier Vacation Village, Valcartier, Canada
2nd: Santa’s Village, Jefferson, N.H.

Class 2
1st: Bonfante Gardens, Gilroy, Calif.
2nd: Silverwood Theme Park, Athol, Idaho
2nd: Calaway Park, Calgary, Canada

Class 3
1st: Seoul Land, Kwachun, Kyungki-do, Korea
2nd: Royal Agricultural Society of New South Wales, Australia

Class 4
1st: Valleyfair, Shakopee, Minn.
2nd: Parque Plaza Sesamo, Monterrey, NL, Mexico
2nd: Playland Park, Rye, N.Y.

Class 5
1st: Hersheypark, Hershey, Pa.
2nd: Liseberg, Gothenburg, Sweden

Class 6
1st: Hyland Hills Water World, Denver, Colo.
2nd: Noah’s Ark Family Park, Wisconsin Dells, Wis.

Class 7
1st: Crystal Palace, Dieppe, NB, Canada

Class 8
1st: Henry Ford Museum and Greenfield Village, Dearborn, Mich.
1st: Roger Williams Park Carousel Village/Aramark, Providence, R.I.

Website
Class 1
1st: Libertyland, Memphis, Tenn.
2nd: Atlantic Pier Amusements, Cape May, N.J.

Class 2
2nd: Silverwood Theme Park, Athol, Idaho

Class 3
1st: Miami Seaquarium, Miami, Fla.
2nd: Enchanted Kingdom, Makati City, Philippines

Class 4
1st: LEGOLAND California, Carlsbad, Calif.
2nd: Playland Park, Rye, N.Y.

Class 5
1st: Dorney Park & Wildwater Kingdom, Allentown, Pa.
2nd: Cedar Point Amusement Park/Resort, Sandusky, Ohio

Class 6
1st: Promotora Xel-Ha, Cancún, Mexico
2nd: Wild Wadi Waterpark, Dubai, United Arab Emirates

Class 7
1st: Sam’s Fun City, Pensacola, Fla.
2nd: Singapore Discovery Center, Singapore

Class 8
1st: SeaWorld San Diego, San Diego, California
2nd: Ripley’s Aquarium, Myrtle Beach, S.C.
2nd: Columbus Zoological Park, Powell, Ohio

Class 9
1st: Live Action Productions, Arlington, Texas
2nd: Be Media, El Segundo, Calif.