In our ever-evolving industry, there is nothing more important to our parks and facilities than innovation. We depend on our manufacturers and suppliers to lead the way in most forms of research and development, and we look to marketing and advertising gurus to develop communications that reach a mercurial marketplace. Our patrons and guests have come to expect a “newness” in our product on an annual basis. Whether this comes in the form of new rides, or attractions, or even in the way in which we promote our parks, new leads the way. In this issue of Funworld, marketing and technology are the focus of many informative articles that help IAAPA members stay current on the latest innovations to keep our products new and fresh. A Funworld first in this issue is an article penned by a Chinese journalist focusing on Suzhou Amusement Land’s marketing techniques as well as an overall look at the amusement industry in that region of the world. You will also find an article highlighting a few new food products and an article on new developments in the ride photography arena. I think you will also find the article on marketing controversial parks an engaging read. IAAPA is fortunate to have the Marketing and Communication Committee and the Technology Committe, both of which constantly identify new trends in these sectors. These committees work to produce a series of educational workshops that are presented each year at our annual convention. Any members who wish to give of their time and service to our association are welcome to work with one of these committees. These, and other IAAPA committees, serve as a tremendous networking opportunity as well as a catalyst for many new ideas coming from our industry. Best Wishes, Gary Story Chairman of the Board