Jan03MarketingPlus

The 2002 Brass Ring Awards, which honor originality, creativity, and excellence in marketing among professionals in the amusement industry, were presented during IAAPA Orlando 2002. The very best are selected by a panel of independent judges and announced at the Annual Convention and Trade Show. Each year, IAAPA members submit their very best advertising and promotional materials in nine media categories. The very best are selected by a panel of independent judges and announced at the Annual Convention and Trade Show. Attractions compete in the following classes.
Class 1 – Amusement/theme parks with annual attendance up to 250,000
Class 2 – Amusement/theme parks with annual attendance 250,001 to 500,000
Class 3 – Amusement/theme parks with annual attendance 500,001 to 750,000
Class 4 – Amusement/theme parks with annual attendance 750,001 to 1.5 million
Class 5 – Amusement/theme parks with annual attendance over 1.5 million
Class 6 – Waterparks
Class 7 – Family Entertainment Centers
Class 8 – Attractions
Class 9 – Industry Suppliers
DE – Distinguished Excellence

Brochures
Class 1
1st: Arnolds Park Amusement Park, Arnolds Park, Iowa
DE: Libertyland, Memphis, Tenn.
Class 2
1st: Discovery Cove, Orlando, Fla.
DE: Michigan’s Adventure, Muskegon, Mich.
Class 3
1st: TusenFryd, Vinterbro, Norway
DE: The Florida Aquarium, Tampa, Fla.
Class 4
1st: Parque Plaza Sesamo, Monterrey, Mexico
DE: LEGOLAND Deutschland, Gunzburg, Germany
Class 5
1st: LEGOLAND Windsor, Windsor, Eng., U.K.
1st: Liseberg, Gothenburg, Sweden
DE: Cedar Point Amusement Park/Resort, Sandusky, Ohio
Class 6
1st: Promotora Xel-Ha, Cancun, Mexico
DE: El Garrafon, Cancun, Mexico
Class 7
1st: Recreatheque, Laval, PQ, Canada
DE: Sam’s Fun City, Pensacola, Fla.
Class 8
1st: Cleveland Metroparks Zoo, Cleveland, Ohio
DE: Merlin Entertainments Group Ltd., Poole, Dorset, U.K.
Class 9
1st: Harris Miniature Golf Courses, Wildwood, N.J.
DE: Sally Corporation, Jacksonville, Fla.

Media Kits
Class 2
1st: Parrot Jungle & Gardens, Miami, Fla.
DE: Bonfante Gardens, Gilroy, Calif.
Class 3
1st: Indiana Beach, Monticello, Ind.
DE: La Ciudad de los Ninos, Mexico City, Mexico
Class 4
1st: LEGOLAND California, Carlsbad, Calif.
DE: Six Flags Elitch Gardens, Denver, Colo.
DE: Canadian National Exhibition, Toronto, Canada
Class 5
1st: Phantasialand, Bruehl, Germany
DE: Cedar Point Amusement Park and Resort, Sandusky, Ohio
DE: Efteling, Kaatsheuvel, Netherlands
Class 6
1st: Waterworld Waterpark, Ayia Napa, Cyprus
DE: Noah’s Ark Family Park, Wisconsin Dells, Wis.
Class 8
1st: Cleveland Metroparks Zoo, Cleveland, Ohio
DE: Ripley’s Aquarium, Myrtle Beach, S.C.
Class 9
1st: Stageworks Worldwide Production, Blackpool, Eng., U.K.
DE: TL Creative Design, Bay Shore, N.Y.
Outdoor Advertisement
Class 2
1st: Pacific National Exhibition, Vancouver, Canada
DE: Melbourne’s Luna Park, Melbourne, Australia
Class 3
1st: Kristiansand Dyrepark, Kardemomme, Norway
DE: La Ciudad de los Niños, Mexico City, Mexico
Class 4
1st: Sesame Place, Langhorne, Pa.
DE: Wonderland Sydney, Eastern Creek, Australia
Class 5
1st: Liseberg, Gothenburg, Sweden
DE: LEGOLAND Windsor, Windsor, Eng., U.K.
Class 6
1st: Promotora Xel-Ha, Cancun, Mexico
DE: Noah’s Ark Family Park, Wisconsin Dells, Wis.
Class 7
1st: Thunder Creek Quarry, Marshalls Creek, Pa.
DE: Sam’s Fun City, Pensacola, Fla.
Class 8
1st: Indianapolis Zoo/White River Gardens, Indianapolis, Ind.
1st: Kalamazoo Aviation History Museum, Kalamazoo, Mich.
DE: San Diego Zoo, San Diego, Calif.

Print Advertisement
Class 1
1st: Libertyland, Memphis, Tenn.
DE: Cliff’s Amusement Park, Albuquerque, N.M.
Class 2
1st: Old Tucson Studios, Tucson, Ariz.
DE: Discovery Cove, Orlando, Fla.
Class 3
1st: La Ciudad de los Niños, Mexico City, Mexico
DE: Parque Bosque Magico, Guadalupe, Mexico
Class 4
1st: Fort Worth Zoo, Fort Worth, Texas
DE: Wild Adventures, Valdosta, Ga.
Class 5
1st: Liseberg, Gothenburg, Sweden
DE: Busch Gardens Tampa Bay, Tampa, Fla.
Class 6
1st: Noah’s Ark Family Park, Wisconsin Dells, Wis.
DE: Sun Splash Family Waterpark, Cape Coral, Fla.
Class 7
1st: Pharaoh’s Lost Kingdom, Redlands, Calif.
DE: Sam’s Fun City, Pensacola, Fla.
Class 8
1st: The Columbus Zoological Park, Powell, Ohio
DE: Cleveland Metroparks Zoo, Cleveland, Ohio
Class 9
1st: Pyrotex, Inc., Carrollton, Texas
DE: Wave Loch, Inc., La Jolla, Calif.

Radio Commercial
Class 1
1st: Libertyland, Memphis, Tenn.
DE: Cliff’s Amusement Park, Albuquerque, N.M.
Class 2
1st: Fun Spot Action Park, Orlando, Fla.
DE: Silverwood, Athol, Idaho
Class 3
1st: San Diego Coaster Co., San Diego, Calif.
DE: Indiana Beach, Monticello, Ind.
Class 4
1st: Wild Adventures, Valdosta, Ga.
DE: Canadian National Exhibition, Toronto, Canada
Class 5
1st: Playcenter, São Paulo, Brazil
DE: SeaWorld San Diego, San Diego, Calif.
Class 6
1st: Waterworld Waterpark, Ayia Napa, Cyprus
DE: Noah’s Ark Family Park, Wisconsin Dells, Wis.
Class 7
1st: Pharaoh’s Lost Kingdom, Redlands, Calif.
DE: Sportsworld, Paramus, N.J.
Class 8
1st: Delaware North Parks Services of Spaceport, Kennedy Space Center, Fla.
DE: Newport Aquarium, Newport, Ky.

Sales Presentation Video
Class 9 only
1st: NBGS International, Inc., New Braunfels, Texas
DE: Atlantic Miniature Golf Course Design & Construction, LLC, Norfolk, Va.

Television Commercial
Class 1
1st: Cliff’s Amusement Park, Albuquerque, N.M.
DE: Wonderland Amusements, Inc., Amarillo, Texas
Class 2
1st: Pacific National Exhibition, Vancouver, Canada
DE: Silverwood, Athol, Idaho
DE: Lake Winnepesaukah, Chattanooga, Tenn.
Class 3
1st: Fantasilandia, Santiago , Chile
DE: Castle Amusement Park, Riverside, Calif.
Class 4
1st: Sesame Place, Langhorne, Pa.
DE: Six Flags Kentucky Kingdom, Louisville, Ky.
DE: Sea World, Gold Coast, Australia
Class 5
1st: Busch Gardens Tampa Bay, Tampa, Fla.
DE: Paramount’s Kings Dominion, Doswell, Va.
DE: Liseberg, Gothenburg, Sweden
Class 6
1st: Noah’s Ark Family Park, Wisconsin Dells, Wis.
DE: Knott’s Soak City, San Diego, Chula Vista, Calif.
Class 7
1st: Recreatheque, Laval, Canada
DE: Pharaoh’s Lost Kingdom, Redlands, Calif.
Class 8
1st: Binder Park Zoological Society, Battle Creek, Mich.
DE: Saint Louis Zoo, St. Louis, Mo.
DE: Roger Williams Park Zoo, Providence, R.I.

Website
Class 1
1st: Enchanted Island Amusement Park, Phoenix, Ariz.
DE: Cliff’s Amusement Park, Albuquerque, N.M.
Class 2
1st: Parrot Jungle & Gardens, Miami, Fla.
1st: Seabreeze Park, Rochester, N.Y.
Class 3
1st: Canobie Lake Park, Salem, N.H.
DE: Coney Island, Cincinnati, Ohio
Class 4
1st: Sea World, Gold Coast, Australia
DE: LEGOLAND California, Carlsbad, Calif.
Class 5
1st: Ocean Park, Aberdeen, Hong Kong
DE: Cedar Point Amusement Park/Resort, Sandusky, Ohio
Class 6
1st: Promotora Xel-Ha, Cancun, Mexico
DE: The Beach Waterpark, Mason, Ohio
Class 7
1st: The Track/Recreational Management, Branson, Mo.
DE: Sam’s Fun City, Pensacola, Fla.
Class 8
1st: Cleveland Metroparks Zoo, Cleveland, Ohio
DE: Grant’s Farm, Affton, Mo.
Class 9
1st: Leisure & Recreation Concepts, Inc., Dallas, Texas
1st: NBGS International, Inc., New Braunfels, Texas
DE: Mad Science Productions, Montreal, Canada

Best of Show, Print Categories
Class 5 - Outdoor Advertising, Liseberg, Gothenburg, Sweden.

Best of Show, Electronic Media Categories
Class 5 - Television Commercials, Busch Gardens Tampa Bay, Tampa Bay, Fla.