Zamperla Launches High-Tech Z+ Business Division

By Mike Bederka

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From the Expo trade show floor, Zamperla (Booths #2024, #2032) announced the launch of Z+, a business division dedicated to the use of the latest technology applied to rides. “A differentiated identity shows just how serious we are in developing amazing new experiences for our customers,” said Marco Mazzucchi, marketing manager of Zamperla and business developer of Z+.
Z+ plans to release at least one new product annually, he said. As part of the brand launch this year, Zamperla debuted at the Expo a virtual reality (VR) application on its well-known WindstarZ ride; the VR Box, a six-dimensional suspended simulator that incorporates VR content; and the CozmoJet ride, which features video and an interactive gaming console that allows guests to shoot aliens and track their scores.