After IAAPA Attractions Expo, it is important to maintain the relationship you have established with media during the week. Below are tips to maintain an open line of communication with journalists and help secure future media coverage.
Provide contact information.
- Be sure to provide the journalists with your contact information, or if you are not typically responsible for media at your company, provide the journalist with that person’s contact information. If it is difficult for a journalist to confirm information or ask questions they may decide to move on to a different story.
Provide journalists additional resources.
- If you have additional images, facts, or other resources related to your Expo experience, share it with the journalists you worked with at Expo. The more relevant details you provide, the more likely a journalist will be to include your product in a story, simply because the information was easier to obtain.
Send a thank-you note.
- If you find articles that feature your company and/or products, thank the journalist who is credited for the coverage. This gesture lets the journalist know you are interested in maintaining a relationship with them. You may also want to thank them for stopping by your booth or attending your press conference even if they don’t write a story right away.
- If you do not have contact information for a specific journalist, that information is usually available on their employer’s website. If you are unable to locate a journalist’s contact information, you may reach out to the IAAPA Press Office at PressOffice@IAAPA.org to see if IAAPA can share that journalist’s contact information with you.
Keep journalists up-to-date on your latest activities.
- To build on your relationship started at Expo, ask if you may add each journalist to your mailing list. If he or she accepts, be sure to include him or her on your distribution list for sending press releases, media advisories, or other communication targeted for the media. Each communication could prompt follow-up questions or potentially another story featuring your company.
- Get to know the journalist, their publication or outlet, and their audience. It’s best to tailor the information you send to a journalist. Scan their publication periodically and read the articles the journalist writes to understand the important trends and hot topics featured. Then, when you send them information on your products or services, make sure that news is relevant to the stories they cover and mention that connection in the materials you send.