Expo Location
Orange County Convention Center (OCCC)
North and South Buildings
9899 International Drive
Orlando, FL, US

2019 Dates
Conference: Nov. 18 - 22
Trade Show: Nov. 19 - 22

Museum and Science Center Program

The 2013 program for Museums and Science Centers is so packed with education, networking, tours, and events that it could not fit into just one day. On Monday, Nov. 18 and  Tuesday, Nov. 19, select a la carte the Museum and Science Center programs and events that are best suited to your interests.

What is included in the Museum and Science Center program? Click here for answers

Explore the Kennedy Space Center

Museum and Science Center Program & Events At-A-Glance

Monday, Nov. 18
9:00 a.m. - 10:15 a.m. Seminar:  Brand Management for Museum and Science Centers
10:30 a.m. - 11:45 a.m. Seminar: Town Square 2.0: What Museums and Science Centers Can Learn from Urban Renewal Projects
12 noon - 2 p.m.: Lunch & Learn with George Kalogridis, President, Walt Disney World - Ticketed Event
2 p.m.- 3:15 p.m.: Create Buzz: Social Media Strategy and Tools
3:30 p.m. - 4:45 p.m. Seminar: Tailoring Your Museum or Science Center to Children
5:00 p.m. - 6:00 p.m. Seminar: Museum and Science Centers: New Trends in Attractions Design 
6:00 p.m. - 7:00 p.m. Museum and Science Center Reception - Ticketed event

Tuesday, Nov. 19
8:00 a.m. - 3:00 p.m. - Tour to the Kennedy Space Center - Ticketed Event

Ticketed Event Details

Lunch & Learn with George Kalogridis, President, Walt Disney World

Monday, Nov. 18, 12 noon - 2 p.m.
More details coming soon.
Ticket Price: IAAPA members US$45; nonmembers US$65
Includes a plated lunch and beverage.
Advance ticket purchase and Expo registration required. Tickets are limited and may sell out.

Museum and Science Center Reception
Monday, Nov. 18, 6 p.m. - 7 p.m.
IAAPA Museum and Science Center professionals are invited to attend this reception for drinks and networking.
Advance ticket purchase and Expo registration required. Space is limited.
Ticket Price: IAAPA members US$15; nonmembers US$25.

Tour of the Kennedy Space Center
Tuesday, Nov. 19, 8 a.m. - 3 p.m.
Shuttle Atlantis doors open
Tour of the Kennedy Space Center
Tuesday, Nov. 19, 8 a.m. - 3 p.m.
The Kennedy Space Center (KSC) and IAAPA are proud to invite you to a very special education program at the home of the U.S. space program. The tour will take you to the new $100 million home of the Space Shuttle Atlantis where you will see the Space Shuttle like never before, and you’ll see how the Kennedy Space Center incorporates STEM in the shuttle exhibit. You will then get to enjoy the “Shuttle Launch Experience” attraction—as realistic as a real shuttle launch—and you will visit parts of the Kennedy Launch facility previously off limits to guests.
A special lunch-time program includes presentations from NASA on the future of human space flight, the development of the Space Shuttle Atlantis facility, and the next steps for the KSC as a tourist attraction and science center.
Open since June, the Atlantis Shuttle facility is a stunning architectural achievement. The 90,000-square-foot building provides guests a unique vantage point to explore Atlantis up close while learning the story of the 30-year Space Shuttle Program through numerous simulators and hands-on, interactive experiences.

Advance ticket purchase and Expo registration required. Space is limited.
Food and beverage: Snack on arrival, plated lunch
Ride experiences: “Shuttle Launch Experience,” “Saturn V Experience,” tours to Vehicle Assembly Building (VAB,) Launch Pad 39A, and Launch Control Center
Ticket Price: IAAPA members US$109; nonmembers US$139.
Buses Depart OCCC 8 a.m.; buses depart Kennedy Space Center at 3 p.m.   Must be 18 or older to attend.
NASA building Shuttle Atlantis doors open NASA sphere photo op Kennedy Space Center Guests Launch Platform Explore

Education Seminars

These seminars are part of the IAAPA Attractions Expo Education Program. IAAPA members may attend these sessions free with Expo registration. Nonmembers may purchase access to the Education Program for $329. Seating is on a first come, first served basis and is not guaranteed. All programs are subject to change.

Monday, Nov. 18
Brand Management for Museum and Science Centers

9:00 AM - 10:15 AM
Many museums and science centers have embraced the power of branding, to renew themselves with sizzle and allure, and have gained audiences both new and familiar. What’s more, they’ve found ways to weave this brand identity into absolutely everything they do, from the parking lot to the gift shop. In this panel presentation, you will learn how museum and science centers built and managed their brand while maintaining their educational mission. You will gather practical tips for maintaining a focus on mission while keeping an eye on the bottom line and you will find out how to build and sustain brand integrity throughout your organization and at every point of visitor interaction.
SPEAKERS: Opening remarks from Ike Kwon, General Manager, California Academy of Sciences, IAAPA Museum and Science Center Chair; Anne Fischer, Interactive Marketing Director, SeaWorld Parks & Entertainment; John Corcoran, Director, Ripley Entertainment, Inc; Melissa Felder, Chief Marketing Officer, California Academy of Sciences; Rob Gallas, Vice President, CMO, Museum of Science & Industry, Chicago 

Town Square 2.0: What Museums and Science Centers Can Learn from Urban Renewal Projects
10:30 AM - 11:45 AM
Museums and science centers are engaging in successful urban renewal projects that are drawing residents, tourists, and revenue. Listen to case studies from several urban revitalization projects with museums and science centers as the hub. Learn how these museums and science centers employed nontraditional models to ensure their own relevance while enriching neighborhoods and meeting residents’ needs and discover how they successfully forged partnerships, garnered community buy-in, and attracted funding.
SPEAKERS: Beth White, Chicago Region Director, The Trust for Public Land; Brent Glass, Ph.D., Director Emeritus, Smithsonian’s National Museum of American History; Rodney Fong, President, The Wax Museum at Fisherman's Wharf; Mac West, President, Informal Learning Experiences, Robert Mac West, Principal, Informal Learning Experiences, Peoria Riverfront/Perot Museum

Create Buzz: Social Media Strategy and Tools
2:00 PM - 3:15 PM
Social media has become a powerful and effective tool in generating earned media. Organizations of all sizes are able to create content that attracts attention and encourages their audience to share it through their social networks. This session will showcase successful social media strategies used by science centers, museums, and aquariums that result in greater brand awareness, higher customer service, and increased attendance.
SPEAKERS: Amie Wong, Marketing Manager, California Academy of Sciences; Melissa Felder, Chief Marketing Officer, California Academy of Sciences 

Tailoring Your Museum or Science Center to Children
3:30 PM - 4:45 PM
Children represent a core audience for all types of museums and science centers. And many museums are developing unique ways to involve children in the museum experience – from developing satellite sites dedicated to young children, to creating dedicated spaces within the museum proper, to partnering with institutions catering to this specific audience. Whether your facility is dedicated to child patrons or is part of a larger institution that serves a wide age range, children present unique opportunities and challenges for operators. In the session you will discover the philosophies behind why certain museums focus on young children in particular ways and learn best practices on a wide array of child-focused issues from child safety to sanitation and health issues. A Q&A session follows the panel presentations—bring your questions
SPEAKERS: Dean Briere, Executive Vice President, Arizona Science Center; Joanie Philipp, VP of Exhibitions and Discovery Place Operations, Discovery Place, Inc.; Michael Costanzo, Director of Security and Public Safety, California Academy of Sciences 

Museum and Science Centers: New Trends in Attractions Design
5:00 PM - 6:15 PM
This fast-paced, witty, and stuffed-full-of-cool-things session takes attendees on a lightning-quick tour of the most incredible projects to open in museums, zoos, aquariums, theme parks, and live entertainment to open in the past 18 months. The session will examine what has made each of these projects stand out in the field, what trends unite them, and what lessons museums can take away from them.
SPEAKERS: Cynthia Sharpe, Director: Exhibit Development, Dramaturge, Researcher-at-Large, Thinkwell; Shawn McCoy, Vice President, Marketing & Business Development, Jack Rouse Associates
5:00 PM - 6:15 PM
5:00 PM - 6:15 PM
IAAPA offers numerous educational programs throughout the week of IAAPA Attractions Expo.

View program listings:

Sessions with content tailored to the specifics of operating particular facility types will be offered for the following constituencies:

  • Family Entertainment Centers
  • Museums & Science Centers
  • Parks & Attractions
  • Water Parks
  • Zoos & Aquariums (Separate registration required.)

Additional education seminars addressing a variety of operational areas are being developed by IAAPA's Program Planning committees. These committees have put together a slate of sessions to specifically address topics faced by our industry in the following areas:
Photo of a recent IAAPA Attractions Expo seminar

  • Communications & Public Relations
  • Entertainment
  • Facility Operations and Emergency Preparedness
  • Finance & Information Technology
  • Food & Beverage
  • Games
  • Human Resources
  • Marketing
  • Retail Merchandising
  • Safety & Advocacy

The majority of these education seminars are 'General Interest Sessions.' IAAPA members who register and attend IAAPA Attractions Expo 2013 may attend General Interest Sessions at no additional cost. Nonmembers may purchase the Education Program to gain access to those sessions.

Special programs such as luncheons, receptions, full-day and multi-day IAAPA Institutes, Zoo & Aquarium Day, and Museum & Science Center events, and tours require a separate ticket. Advance registration is required for all ticketed events. Tickets may be purchased through the registration portion of this website.

Register Here 

Imagine More Possibilities

Return to the IAAPA Attractions Expo Conference Pages for further education and networking opportunities.