Who should attend?
The two and a half day program is aimed at industry professionals with at least three years management experience who have demonstrated the potential and commitment to be on your senior management team: the department heads, directors, and managers who you would like to promote—or move throughout your business.
The course looks at not only how these operational areas work but, perhaps more important, how they impact your operation. Attendees should walk away with a solid understanding of how and why a busy amusement attraction functions as it does.
The courses are a blend of classroom instruction, audio presentation, case study, class work, and field work. Attendees will receive a detailed workbook for each course with additional references and online support material.
Download a detailed curriculum here
Five Core Subjects
The course covers the following five core subject areas:
Attractions Finance: Capital, expense and revenue budgeting, and other financial tools.
Attractions Marketing: The role of public relations, media relations, advertising, group sales and marketing.
Attractions Leadership: Successful human resources development strategies.
Facility Operations and Safety: Industry regulation, best facility management practices, and crisis management awareness.
Attractions Revenue Operations: The role and importance of food and beverage, merchandise, games and other revenue-generating operations.
BIG Starts Here
Return to the IAAPA Attractions Expo Conference Pages for further education and networking opportunities.