2017 EAS

A Win-Win Situation: How to Build a Successful Corporate Partnership Programme

A Win-Win Situation: How to Build a Successful Corporate Partnership Program

Date    Tuesday, 20 September 2016                               
Time    13:30 - 14:45                                                          
Location    Fira Barcelona Gran Via Convention Centre
   Room CC 5.2

Session Description

Corporate partnerships can be a huge asset to attractions operators as it can allow them to leverage the brand recognition of their corporate partner to their benefit. But such a partnership is not "easy money" and not every corporate partner is right for your attraction and audience. You will hear from a panel of attraction operators who share their experiences in developing and managing a corporate partnership programme.

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Sponsored by

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Participants include international ride manufacturer, Vekoma Rides Manufacturing, Disneyland Paris and Bobbejaanland.   



Participants include international ride manufacturer, Vekoma Rides Manufacturing, Disneyland Paris and Bobbejaanland.   

Jakob Whal is the moderator for this session.




Jakob Wahl, Director of Communications, EuropaPark, Germany
(member of the Iaapa Emea Education sub-committee)

Jakob Wahl is Director of Communications at Europa-Park, Germany, the world’s largest seasonal theme park. He also works closely with the Mack family, owner of Mack Rides and creator of the park, a family-owned business.
Jakob is involved in the daily operations of the park but also in the current development of the Europa-Park resort. Beforehand, he was Programme Manager for IAAPA Europe working in the Brussels office.

Carlos Canto
Carlos Canto, CEO of SPSG Consulting, Spain

Carlos has been in charge of developing Marketing, Sponsorship and Sport and Entertainment projects with Lagardere Sports and Entertainment, for Corporations and Public Entities, since 2014. For more than 10 years, as IMG Vice-President and Head of Public Sector & Tourism unit, he has been involved in all consulting projects related to sport and sponsorship for public sector entities and tourism destinations boards, as well as selected corporate sponsorship projects. His main expertise is in advising corporations and sport entities in strategizing and deploying synergies around their marketing and sponsorship investments, and in carving out holistic marketing and partnership strategies for public entities to maximize their revenues and been promoted thru sponsorship platforms. Carlos has been responsible for innovative and successful projects worldwide and is currently working with Ferrari World Abu Dhabi and PortAventura World. Carlos holds a BBA & MBA (ESADE Business School). He is an Associate Professor of “Sports Business” and “Sponsorship” at ESADE Business School and guest speaker at other Business Schools (IESE, IE, Columbia University).
He is a recurrent business and sports contributor (Expansión, Forbes-Spain, Palco23, etc.).

Ali Kazma
Ali Kazma, Chairman of Kidz Holding and Founder of the KidzMondo concept, Lebanon

Ali Mohamed Kazma is an experienced entrepreneur and enterprising business figure in the Lebanese and international community, as well as the founder of the KidzMondo concept. Since graduating from LAU IN 1999 with a BS in Business Administrative, Ali has gone on to leading successful operations across Lebanon and beyond. As Chairman, Ali developed the KidzHolding organization, owners of the intellectual property of KidzMondo. He has long recognized the importance of projects relying on the edutainment concept and knows the unique potential of growing the KidzMondo brand and implementing it in major markets such as Qatar, KSA, Jordan, Turkey, UAE and Azerbaijan. Ali is also Chairman of the Kazma group and currently serves as the Honorary Consul of the Comoros Islands and as president of the Lebanese Cuban Businessmen Council (LCBC). With the partnership of the Oyo State Government in Nigeria, Ali helped launch a state of the art industrial park located at a Free Trade Zone in Oyo.  His professional legacy shows successful initiatives across diverse sectors of industry that enabled to strengthen the economic relations with these countries.