2017 EAS

New for EAS 2015 is a complete education track devoted to the subjects of theming, branding, and storytelling in the attractions industry

Date: Wednesday, 7 October 2015                               
Time: 14.15 - 18.00                                                         


Track Description

Our focus this year is on Intellectual Property assets (IP). We will examine the success that some operators have enjoyed turning leading brands into attractions. We will also examine how and when to use IP to support an attraction, and what lessons, IP owners, attractions operators and master planners can learn from the industry’s experiences with IP to date.  This education track is being supported by the Themed Entertainment Association. 


14.15 - 15.45   TEA: An Introduction to the IP Landscape

16.00 - 17.00   Intellectual Property: A designer's Perspective, led by Keith James and Pauline Quale

17.00 - 18.00   Intellectual Property: An Attraction Operator's Perspective

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