What are the key ingredients for marketing an attraction today?
|Date ||Wednesday, 7 October 2015 || |
|Time ||17:00 - 18:00 || |
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What role does social media play in the marketing mix and what role does traditional media such as print and radio play? From the four P’s of Product, Placement, Price, and Promotion to mobile marketing and more, this session examines what every attraction’s operator should be practicing in marketing and promoting their facility today.
Facilitated by Professor Erwin Taets, VIVES Flanders Leisure Academy, this is an excellent program for emerging leaders, young professionals and small attraction operators.
- Julia Vasilis, Communication, Liseberg, Sweden