2017 EAS

Lunch and Learn: What's The secret in successfully operating in the Nordic region?

High costs, small markets and short seasons but still high profitability

Date    Tuesday, 6 October 2015                               
Time    12:30 - 14:00                                                         
Fee  IAAPA Members  € 45
   Non-members  € 60

Session Description

NEW FOR 2015: Lunch and Learn Sessions.
High costs, small markets and short seasons but still high profitability. What's the secret in successfully operating in the Nordic region? 
The event is hosted by Daniel Lindberg and moderated by Julia Vasilis and takes place in the Wärdshus inside Liseberg park. Advance ticket purchase and Expo registration required. Space is limited. Must be 18 or older.


Dorthe Weinkouff Barsoe
Dorthe Weinkouff Barsøe, Tivoli, Denmark

Dorthe is the Vice President Brand & Communication of Tivoli, Denmark. It’s the third most visited theme park in Europe, only surpassed by Disneyland Paris and Europa Park, Germany.
With a solid marketing background, Dorthe expanded her expertise in branding, communication, business and product development, leadership, digital strategy and tourism in the 170 years-old park, described as a “rare mixture of new and old, amusement and culture”.
Prior to the Amusement industry, Dorthe worked for Royal Unibrew, which distributes quality beverages and holds a leader position in Western and Eastern Europe for the malt drinks market.
Morten Skraastad
Morten Skraastad, Commercial Director Dyreparken, Norway

Morten is Head of Sales at Norway’s largest  family park. Dyreparken is a complete facility consisting of an entertainment park, a theme park and a zoo. Visitors can roam and observe animals in wide open space without bars or heavy padlocks, from Scandinavian wolves and elks to alligators and camels. They can also enjoy rides and meet characters from Kardemomme by, the Norwegian children’s story written by Thorbjorn Egner. Morten started in the Leisure industry in 2009 after working as Managing Sales Director and partner in one of Norway’s  largest gift an promotional suppliers. During the period 2007-2009 he was Head of  Special Ad Group in the same field of branch operating  the Nordic countries. 
Thomas Sjostrand
Thomas Sjöstrand, Liseberg, Sweden

"I first came into contact with the Hospitality industry during my high school years. I have been working at Liseberg since 2008, first as CEO of Liseberg's Restaurant company for 5 years and since 2014 as Vice President, COO, covering all business areas in the park : Attraction, Fastfood, Restaurant, Shopping, Games and Entertainment. Prior to Liseberg, I worked in the Hotel and Restaurant industry, where I was General Manager for 10 years.I have a Bachelors degree, BA, from Gothenburg University."
Ville Aarresuo
Ville Aarresuo, Särkänniemi, Finland

“My very first job in Särkänniemi Adventure Park dates back to 1999, when I started as a seasonal Security and Customer Services employee. Since then, I haven’t been able or willing to leave our park for long periods of time. During the past 10 years I’ve monitored our industry from different angles in various management positions: rides operations, games, retail and development projects. Currently as a Development Director, I’m working on a new business strategy for our company to lead our attractions as a whole towards an even brighter future. Our goal is to create new opportunities for growth and tackle the negative impact of some “Nordic challenges”, such as very short summer seasons, unstable weather conditions and relatively small market area.”
Daniel Lindberg
Daniel Lindberg, head of Attractions Liseberg, Sweden

Daniel is Head of Attractions at Liseberg, and has been with the park since 1989. Knowing it by heart, he developed his skills in the park working in different areas. Daniel is responsible for all commercial and operation aspects of Liseberg from the attractions portfolio, rides, events to Liseberg most important revenue source. Daniel is currently part of the IAAPA Europe Education Sub-committee.
Julia Vasilis
Julia Vasilis , Head of Communications, Liseberg, Sweden

Julia Vasilis is Head of Communications at Liseberg, and has been with the park since 2007. Julia has a Journalism background, and is today in charge for all strategic media-relation at Liseberg, involving both external stakeholders, as well as all internal communication activities. She is currently part of the IAAPA Global Media and PR Committee

register now