2017 EAS

The A to Z of B2B: How to Develop EDUtainment Opportunities

Date    Tuesday, 20 September 2016                               
Time    15:00 - 16:15                                                          
Location    Fira Barcelona Gran Via Convention Centre
   Room CC 5.2

Session Description

How to increase attendance and revenue during the low season? With EDUtainment opportunities. Learn from the speakers how they developed smart ideas through a partnership with schools. From safety to physics and the Learning by Doing concept, it's time to go to the park!

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The host: Bruno Querol, Cap Unitat de Operacions, Tibidabo, Spain
Moderator: Maria Florensa, Marketing manager, Tibidabo, Spain






Ann-Marie Pendrill
Ann-Marie Pendrill, Professor of Science Communication and Physics Education, Lund University, Sweden

Ann-Marie is a professor from Sweden who has used amusement park examples in science, teaching and engineering education programmes for more than 20 years. She has also developed curriculum material and been involved in the arrangement of large-scale events at the Liseberg and Gröna Lund amusement parks. Her current work also involves supporting physics teaching in schools, through curriculum material and teacher professional development. Ann-Marie runs her own blog on that matter and writes articles on amusement parks physics for the University website: http://tivoli.fysik.org/english/articles.

Sandro Chiocchi
Sandro Chiocchi, Safety, Quality, Environment Manager, Cineccittà World, Italy

Sandro was born in Rome and has graduated in chemical engineering. He has worked for more than 20 years in the manufacturing industry with responsibilities in the engineering and health & safety departments. Sandro joined Cinecittà World amusement park since its opening in 2014. It was a unique opportunity as the park was built from the scratch, everything was new, from the rides to the employees. He is in charge of the whole safety scope, taking care of the guests and the staff. This year Sandro is involved in the national program of “school and business interchange” where he has taught several safety subjects to the students of 3 schools in Rome. His main target is to raise the safety culture and awareness in young students.

Olga Pros Guarch
Olga Pros Guarch , Teacher of Educational Activities, Tibidabo, Spain
“Born and raised in Barcelona, I am currently working in the Tibidabo Amusement Park as a teacher of educational activities for children. I started working on this project in 2014 at the same time when I finished my studies in pre-elementary school teaching, in the Universitat Autònoma de Barcelona. Previously, in 2009 I obtained a degree in “Early childhood education” and   I conducted a project about the education in hospital classrooms in which I analysed the educational methods that are performed in hospitals, for those kids who have to stay there for a medium or long term. In 2015, I made my final project about “the influence of Cinema and Media over the children’s development.”

Bruno Querol Perez, Cap Unitat de Operacions, Tibidabo, Spain
(member of Iaapa Emea Education Committee)
After finishing his studies in Tourism, Bruno began his career as a manager of hospitality industries creating processes to improve customer service as well as the quality of production processes.
He worked for an international facility management company for 4 years and was also in charge of the Health section.
In 2013, Bruno started the great adventure of managing the Operations Department of Parc d´Atraccions del Tibidabo.
Tibidabo is a century-old Park with a great commitment to the city of Barcelona. Its public vocation is not only to engage and offer his visitors entertainment but also to enhance civic values like education and respect for the environment.