Bala McAlinn, Training Director, Boo, from Weareboo, UK
Boo provide staff, organise events and design training for the PR, leisure, events, attractions and retail industries. From entertainers to stage crew, set props, costumes, from mystery visits, conflict management, customer training service to presentation skills, Boo provides a large scope of services. Bala McAlinn leads their Promotion and Training divisions and has worked on campaigns with leading brands such as GAP, MINI and Clinique as well as providing training for organisations such as the Olympic VeloPark, The Natural History Museum, Dreamland Margate and The Royal Botanic Gardens, Kew. He is passionate about helping people deliver memorable experiences.