2017 EAS

Pricing and Yielding Management in the Attractions Industry

Date    Tuesday, 20 September 2016                               
Time    14:00 - 15:15                                                          
Location    Fira Barcelona Gran Via Convention Centre
   Room CC 5.3

Session Description

Explore pricing and yield management in the attractions industry! This interactive session will showcase how effective yield management is possible with a combination of software and human management.  

Sponsored by

 Van Egdom logo
 WW Full Logo no tagline - Blue (002)


register now


Massimiliano Freddi is the moderator of this session.




massimiliano freddi
Massimiliano Freddi , V.P Strategic Development Leolandia, Italy
(member of Iaapa Emea Education sub-committee)

Led by a strong passion for the amusement parks industry, after his studies in marketing and communication, Massimiliano began his career as a Marketing, Press & PR Manager Italy for Disneyland Paris. In 2008, he took on the challenge to join the team in charge of relaunching the 40-years old miniature facility Minitalia, Milano, and turned it into a cutting edge theme park.
After running  Leolandia as a General Manager for seven years, Massimiliano became  V.P Strategic Development. The park is Italy’s number one park for families with children under 10, with a strong focus on safety, accessibility, environment and service.

Eric Pastoor
Eric Pastoor, V.P Global Operations Pricetag Enterprise, The Netherlands

“Increasing Profits with Dynamic pricing for Ticketing in Tourist Attractions, Entertainment Outlets & Sporting Venues.” Eric started at Pricetag Enterprise in 2009 as Pricing & Revenue Consultant then became Vice President Global operations in 2012. His experience covers fields such as yield management, dynamic pricing, pricing strategies, revenue management, consumer surplus which he developed throughout his career, while working successively for Optiver, Okura Hotel, Dorint AG, Accor and Golden Tulip; from Trade Controller to Area Revenue Manager and Director of Pricing and Revenue management.