Massimiliano Freddi, V.P Strategic Development Leolandia, Italy
(member of Iaapa Emea Education sub-committee)
Led by a strong passion for the amusement parks industry, after his studies in marketing and communication, Massimiliano began his career as a Marketing, Press & PR Manager Italy for Disneyland Paris. In 2008, he took on the challenge to join the team in charge of relaunching the 40-years old miniature facility Minitalia, Milano, and turned it into a cutting edge theme park.
After running Leolandia as a General Manager for seven years, Massimiliano became V.P Strategic Development. The park is Italy’s number one park for families with children under 10, with a strong focus on safety, accessibility, environment and service.