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Session - The Big LOUD Marketing Debate

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Wednesday 26 Sept. 2018
15:30 - 17:00

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Conference Room 1

Today´s marketing landscape has never been more complex, but how do you actually you find a way forward to grow your business?

How much should you focus on digital marketing versus traditional media? How is Social Media developing? What should you do inhouse and what should you put on agencies to do? How should you develop your marketing team? How much should you trust emotional brand marketing versus tactical and sales-driven marketing? This session will address some the most important ”cross road” questions in marketing. We won´t be able to give you all the answers, but give you some relevant and inspirational perspectives and directions taken by some parks that are focusing on marketing as an important business tool. Even this session will hold a panel discussion.

Speakers


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Host - Robert Arvidsson, Head of Marketing, Liseberg

Robert is Head of Marketing at Liseberg and member of the management team. His key responsibilities includes group brand strategy, marketing and digital business development. With the opening of Helix in 2014, Mechanica and the launching of the first Halloween event in 2015, Robert’s team played a strategic part in the growth of Liseberg . In 2016 the park launched its new area Liseberg Gardens with the spinning coaster AeroSpin. Prior to Liseberg, Robert held different senior brand management and e-commerce positions in retail and airline industries. He also worked as a consultant in brand and communications agencies. Robert holds a BA in Marketing Communications and an MBA in Strategic Brand Management.


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Tessa Maesen, Communication Manager, Toverland

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Rosella Passier, Head of Marketing, Libema Fun Factory

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Practical summary

Date: Wednesday, 26 September 2018
Time:
15:30 - 17:00
Location:   RAI Amsterdam Convention Center Conference Room 1
Fee: Free Admission with EAS badge (IAAPA-members)
'Conference Programme' add-on required (non-members) 
Track: Marketing Track
Notes: Must be 18 or older to attend.