EAS 2018 Masthead

The Big LOUD Marketing debate

Today´s marketing landscape has never been more complex, but how do you actually you find a way forward to grow your business?

Date:   Wednesday, 26 September 2018

  16:00 - 17:30

Location:     RAI Amsterdam Convention Center
  Conference Room 1
 Fee:   Free Admission with EAS badge (IAAPA-members)
  'Conference Programme' add-on required (non-members)

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Session description:

How much should you focus on digital marketing versus traditional media? How is Social Media developing? What should you do inhouse and what should you put on agencies to do? How should you develop your marketing team? How much should you trust emotional brand marketing versus tactical and sales-driven marketing? This session will address some the most important ”cross road” questions in marketing. We won´t be able to give you all the answers, but give you some relevant and inspirational perspectives and directions taken by some parks that are focusing on marketing as an important business tool. Even this session will hold a panel discussion.


To be announced (June)

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