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Session: TEA Presents - 'Design for Secondary Use’


Wednesday 26 Sept. 2018
14:00 - 15:15


Conference Room 2

Can a space be designed well to serve two purposes and how can we make this happen?

Every facility has a space that is underutilized. Is it possible to increase your return on investment on it? Can you extend your season by thinking out of the box for that space? Join this lively panel debate with a mix of designers and operators.


More speakers to be announced

Margreet Papamichael
Margreet Papamichael, Director, CLEAR Associates

A specialist in Economics with a focus on themed entertainment projects, Margreet has over 20 years of consulting experience in the leisure and tourism, real estate and hotel sectors. Her experience covers areas such as visitor attractions of all types, tourism strategy, mixed use developments, urban and resort hotels, restaurants, conference venues, golf resorts, racecourses and leisure real estate.

Through her current role as Director at CLEAR Associates (Consulting for Leisure Entertainment, Attractions & Resorts), and previous roles with AECOM, JLL, EY and Deloitte, Margreet has undertaken numerous themed entertainment consultancy assignments in the UK, Europe, India and the Middle East, working with some of the world’s top visitor attractions and leading organisations in the sector, including KidZania and Parques Reunidos.

As a leading expert in her field, Margreet is frequently approached to speak on a range of topics within the themed entertainment spectrum at the industry’s most high profile events, and was also recently appointed as Vice President of the EME Board of the Themed Entertainment Association (TEA).

Nick Farmer
Nick Farmer, Managing Director, Farmer Attraction Development

Nick Farmer has been designing, creating and inventing new attractions and immersive experiences for theme parks and attractions for over 30 years. He operates as a freelance independent consulting, design and production company, providing a wide range of entertainment, interpretive design and production services, bringing together teams of specialists on a project-by-project basis. Over the years he has designed and produced adventure play projects, branding and station theming for coasters, over 50 dark rides and many other attractions throughout Scandinavia and Europe.

David Camp
David Camp, Senior Partner, D & J International Consulting

David Camp is Senior Partner with D & J International Consulting. The company was founded in 2013 and specialises in providing market and financial planning and development services for visitor attractions and real estate development sectors. David has over 30 years of experience in providing consulting advice, and has worked on the development of theme parks, sports venues, visitor attractions, tourism destinations, mixed-use developments, brand centres, museums and resorts.

Prior to founding D & J International Consulting, David spent 18 years heading up the attraction planning teams at Economics Research Associates and AECOM and has completed studies on projects in over 50 countries around the world.

Cliff Warner
Cliff Warner, Chairman, Mycotoo

In 2011, Cliff co-founded Mycotoo, the award-winning entertainment development company, which was designated a "Top Media Company" by Inc. 500 in 2017. As chairman, Cliff has continued to build on his reputation of delivering compelling, immersive experiences. Mycotoo's design collaborations have resulted in the development of multiple indoor entertainment experiences and the opening of two theme parks (Motiongate and Bollywood Parks) for which Cliff, as Executive Producer, oversaw the concept development, schematic and design development, strategic planning and team staffing. Mycotoo is also proud to have collaborated on HBO and Giant Spoon's Westworld Experience at SXSW 2018, recently awarded the Cannes 2018 Gold Lion Award, Clio Gold and Silver Award and a 2018 Emmy Award for Outstanding Achievement.

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Practical summary

Date: Wednesday, 26 September 2018
14:00 - 15:15
Location:   RAI Amsterdam Convention Center Conference Room 2
Fee: Free Admission with EAS badge (IAAPA-members)
'Conference Programme' add-on required (non-members) 
Track: Design Track
Notes: Must be 18 or older to attend.