EAS 2018 Masthead

Date:   Wednesday, 27 September 2017

  14:00 - 17:30

Location:     Berlin Messe Exhibition Center – Palais Ground Floor - Room 2


Course Description

Theme parks have been home to the immersive experience from their instigation. It’s not all about VR headsets and projection, but a palate of trades that can deliver a true experience from story tellers and designers to technologists and media creators. Hear from them all as we immerse you in their world.

register now
paul kent

Paul Kent, Senior Consultant, Electrosonic, UK

Paul is a senior consultant at Electrosonic, where he consults on Entertainment business; museum, theme park, visitor center and resort destinations. Paul has an education in technical theatre, and prior to joining Electrosonic, he worked on live event production, attraction design and operation companies. Paul originally joined Electrosonic in 1996 as a project engineer. In the following years he moved to Orlando and the Middle East as a Project Consultant. Following a brief hiatus away from Electrosonic, Paul re-joined the company in 2012. He has an extensive experience in master planning, entertainment technology, construction management and operations, which he brings to all of the projects he is involved in. Paul is the President of TEA for Europe and Middle East division (EME).

Margreet Papamichael

Margreet Papamichael, Director Economics, AECOM, UK

Margreet has over 20 years of consulting experience in theme parks, waterparks, visitor attractions, Family Entertainment Centres, both urban and resort hotel developments, leisure real estate developments, mixed use resort developments, conference venues, operational reviews, and tourism development strategies. Margreet has undertaken numerous consultancy assignments in the UK, Europe and the Middle East, for private sector companies and public setor bodies. Many of her assignments required close cooperation with the various large operating companies, private equity funds, and major banks.  Some of her clients have been RBS, Whitbread, Parques Reunidos, Intu, Istithmar World, the Government of the Kingdom of Saudi Arabia, University of Kent, the Strategic Commission for Tourism and Antiquities, MAF Retail, Solidere International, Cottrell Park, Precis Holdings, NBGI, Dolce Hotels, Happold Consulting.

Dave Cobb

David Cobb, Principal, Creative Development, Thinkwell, United States 

As Principal of Creative Development at Thinkwell, Dave Cobb guides project development from concept through all the phases of design with a focus on story and guest experience. From theme parks, rides and attractions, to museums, retail and resorts, Dave has collaborated on numerous entertainment projects all over the world, constantly looking for new ways to integrate technology, interactivity, and theatricality to engage and excite an audience. Dave has consulted on numerous projects for nearly every entertainment medium, for such diverse clients as Warner Bros., Lionsgate, Cirque du Soleil, Nickelodeon, NASCAR, Hershey’s Chocolate, Universal Studios, Six Flags, Ferrari World Abu Dhabi, the Museum of Science and Industry in Chicago, and the Salt Lake 2002 Winter Olympic Committee. Prior to Thinkwell, Dave worked for Paramount Parks, Universal Studios and Landmark Entertainment, and is known in the themed entertainment industry for his innovative and unmatched approach. Dave is a much sought after speaker at international entertainment conferences including SATE, Gamification Expo, and EvenTech and was included in the IAAPA Future Legends Panel at IAAPA 2012.


Ray Hole, Owner, RayHoleArchitects, United Kingdom

Ray Hole is an international, award winning architect with over 30 years’ experience gained in highly creative, multi-disciplinary design environments as; strategist, master planner, architect, structural engineer and designer. This background ultimately led him to start his own design and consultancy practice in order to provide expression to ‘experience economy’ philosophy.

 Completed projects include; Snowdon Summit Visitor Centre, Hannover Rainforest House, Ripley’s and Kidzania (London), Volkswagen’s Autostadt, ZSL London Zoo (Land of the Lions), London Paramount plus design development on museums for Saudi Aramco, and the Collaboration Centre for the Kuwait Oil Company - demonstrating a diversity of clients, cultures and business sectors (public and private) where the belief that ‘architecture’ is but one of a range of important mediums by which greater ‘value’ can be realised for clients, stakeholders, end-users, society in general and the environment.

Traci Klainer

Traci Klainer, CEO, Luce Group, US

Traci Klainer is equally at home with the artistry and precision of any endeavor in lighting design - Broadway, Theme Parks, Live Events and Museums.  As founder and CEO of Luce Group, she has led the Luce team for over 16 years on projects such as the Smithsonian’s National Museum of African American History and Culture in Washington, DC; MAKO the roller-coaster and land for SeaWorld's Deep Blue Creative; and the Race Through New York Starring Jimmy Fallon ride for Universal Creative.  Her team has lit objects that range from a Tuskegee Airmen Aircraft to a 46-foot sperm whale skeleton to a restored 1847 candle factory.  Credited with lighting over 100 productions around the world, Traci has a parallel reputation for her theatrical lighting design.

Colette Piceau

Colette Piceau, Senior Show Writer, Universal Creative, USA

For over twenty years, Colette Piceau has been writing vivid and engaging stories, treatments and scripts for the entertainment industry. She has been a creative force on projects that include Universal Orlando’s Volcano Bay and Skull Island: Reign of Kong, Cobra’s Curse at Busch Gardens Tampa, and Antarctica: Empire of the Penguin at SeaWorld Orlando. As president of the creative firm, It Ain’t Shakespeare, she contributed to award-winning attractions for an impressive roster of clients such as Walt Disney Imagineering, Universal Creative, SeaWorld, Busch Gardens, Herschend Family Entertainment, and WOW!Works. Colette’s experience includes writing Emmy award-winning episodes of Jack Hanna’s Animal Adventures and ShamuTV. Recently, she was the head writer for Carnival Corporation’s highly acclaimed Experience Center, as well as the Keynote Speech at the 2017 Consumer Electronics Show. Currently, she is working on world-class attractions for Universal Creative in her capacity as Senior Show Writer.    

Hans Stucken

Hans Stucken, Global Marketing Manager, AV Stumpfl, Austria

Hans Christian Stucken began his professional career as a writer in the German broadcast industry, after having been trained as a TV and Radio producer in the UK. His passion for innovative technology led him to work for a number of well known international AV technology manufacturers in the years that followed. He currently works as the Global Marketing Manager for the Austrian projection screen and media server manufacturer AV Stumpfl. Technology convergence is one of his all time favourite topics.


Kieran Stanley, Founder & Creative Director, dan pearlman Experience Architecture, Germany

Kieran Stanley studied architecture in Trinity College, Dublin and is founder and Creative Director of the architectural company dan pearlman Experience Architecture, based in Berlin.

He specialised early in the development of Zoos, being part of the team that worked on the Masterplan for the Hannover Zoo from 1995 onward. Since then, he has designed most of their immersive environments, in particular Yukon Bay, the largest and most ambitious project completed in 2010. Home to wolves, caribou, seals and penguins Yukon Bay set new standards in the behavioural enrichment planning for polar bear enclosures.

He also designed an amphibious safari as well as the unique Panda World environment at Everland Resort in South Korea, which set new global standards for keeping Giant Pandas. He developed several master plans for Zoos and Parks worldwide, specifically in China, UK, Italy, Denmark and Germany. He is currently working with Munich, Cologne and Munster Zoo and has most recently completed the strategic development plans for Berlin’s Zoological Garden and Tierpark parallel. Part of this, the giant panda environment is open since summer 2017 in the Berlin Zoo.

In 2015 Chester Zoo opened Islands, England’s largest and most ambitious zoo development in the history of UK zoos. Working closely with the Chester Zoo Curators and Education teams, the task was to make their in situ conservation work understandable, experienceable.

Kieran Stanley does not see himself as just an architect, moreover a strategic partner who works integratively and holistically to create relevancy in each project, and a sustainable path forward for each zoo.