EAS 2018 Masthead

Retailtainment - Where Retail meets Leisure

Entertainment and experience are everywhere

Date:   Wednesday, 26 September 2018

  15:30 - 16:45

Location:     RAI Amsterdam Convention Center
  Conference Room 2
 Fee:   Free Admission with EAS badge (IAAPA-members)
  'Conference Programme' add-on required (non-members)
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Session description:
The experience economy is blurring lines causing some activities to now look and feel like an attraction. Leisure is becoming an active part of retailers’ missions and visions with the aim of realizing higher retention and longer time spent at the retailers’ accommodation: no admission fee, but lots of attractions and a link to catering. Does the retail sector offer the new free day out? Does the leisure industry embrace the retail sector as an opportunity? In this session you’ll get an overview of interesting international business cases, learn about the key factors for a successful integration of both sectors and much more.


To be announced (June)

register now