2017 EAS

Lunch and Learn - From Start to Star: How to hire, train, and retain staff

Join colleagues and peers for a fun and fast-paced, interactive lunchtime session on how to build and retain the best team possible for your operation 

Date:   Tuesday, 26 September 2017
Time:   12:30 - 15:00
Fee:   € 57,00 (IAAPA-Members)
    € 77,00 (Non-Members)

Event Description

Attendees take part in an interactive and fun workshop and learn the best tips to attract, hire, train and retain staff and management team. Think outside of the box and you will get out of the session, energized and ready to recruit.

Advance ticket purchase and Expo registration required. Space is limited. Must be 18 or older. 

register now

Some of the session´s speakers include


Heather Barnes, M.A, Director of Guest Experiences at Museum of Science and Industry, Chicago, US

Heather directs the overall guest engagements and live science experiences for the museum’s 1.5 million annual visitors. Heather has successfully led the transformation of the guest experience department, positioning MSI as a customer service industry leader. She is nationally recognized for using improvisation as a tool to throughout the museum to help engage guests, build team relationships, and teach educational content. As a graduate of the Second City program, Heather has directed, produced, and performed in several sketch comedy and improvisational shows throughout Chicago. Currently Heather is a faculty member at the Second City Training Center. Heather consults with museums across the country, and has participated in the Alan Alda Center for the Advancement of Science Communication.  She has a Master of Arts degree in public policy from the University of Chicago, and she has recently served on the board of the International Museum Theatre Alliance. 


Choni Fernández, Procurement and Corporate Social Responsibility Director, PortAventura World, Spain
(Iaapa Emea Education sub-committee member)

Choni joined PortAventura in 2007 as Deputy Director in the Procurement & Logistics Department and in 2011 she became Director of the department, which includes Procurement and Corporate Social Responsibility (CSR). With the development of Ferrari Land, PortAventura has embraced a new dimension and became PortAventura World at the beginning of 2016. Her past experience includes 12 years at BASF, where she held different positions related to logistics and supply chain, including Fungicide European Supply Chain Manager. Choni holds a B.A. degree in Business Administration from Facultad de C.C. Económicas of Oviedo University and Dublin City University, Ireland.


Massimiliano Freddi, V.P Strategic Development Leolandia, Italy
(member of Iaapa Emea Education sub-committee)

Led by a strong passion for the amusement parks industry, after his studies in marketing and communication, Massimiliano began his career as a Marketing, Press & PR Manager Italy for Disneyland Paris. In 2008, he took on the challenge to join the team in charge of relaunching the 40-years old miniature facility Minitalia, Milano, and turned it into a cutting edge theme park.
After running  Leolandia as a General Manager for seven years, Massimiliano became  V.P Strategic Development. The park is  Italy’s number one park for families with children under 10, with a strong focus on safety, accessibility, environment and service.