2017 EAS
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The Big Brand Debate

Date:   Wednesday, 27 September 2017

  12:30 - 13:45

Location:     Berlin Messe Exhibition Center Palais - Conference Room 2

Course Description

Brand Strategy With Focus on Brand Portfolio and Visual Identity; How to grow your own park and brand (IP is not the soultion to it all): How manage your different brands, sub brands and create a sustainable and attractive brand identities, Co-Branding iwth Partners

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Some of the session´s speakers include


Fernando Aldecoa, General Manager Operations and Finance, PortAventura World, Spain
(member of the Iaapa Emea Advisory committee)

Fernando Aldecoa has more than 20 years of experience in the theme park industry.
He joined PortAventura at its inception, in 1994. He has worked in different positions, mainly in the Financial and Operations departments. Fernando has been the General Manager at PortAventura for 5 years and General Manager Operations and Finance since 2014. With the development of Ferrari Land, PortAventura has embraced a new dimension and became PortAventura World at the beginning of 2016.
Fernando has a B.A. degree and a Master in Business Administration from ESADE in Barcelona and is a graduate of Management Development Program at IESE in Barcelona.