EAS 2018 Masthead
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Session: More than a Field Trip - Increase Attendance with Programs for Schools

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Wednesday 26 Sept. 2018
12:30 - 13:45

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Conference Room 1

From slow days to meaningful days (for the visitors AND you)!

Not every day is a peak attendance day at an attraction and with high fixed costs, driving attendance is a key objective for every attractions operator. Inviting school visits during low-attendance days is a way to make better use of available capacity. School programs supporting the curriculum can be a part of a park’s CSR jigsaw, but also bring in additional park income, even with discounted price tags. And you also reach a target group, hard to reach by traditional marketing. This session brings together expertise from different areas with experiences from many different types of amusement-park curricular activities that bring many thousand students every year to their facilities. Factors for success and best practices, as well as concerns and ideas for the future will be discussed in a concluding panel discussion.

Speakers

To be announced

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Practical summary

Date: Wednesday, 26 September 2018
Time:
12:30 - 13:45
Location:   RAI Amsterdam Convention Center Conference Room 1
Fee: Free Admission with EAS badge (IAAPA-members)
'Conference Programme' add-on required (non-members) 
Track: Marketing Track
Notes: Must be 18 or older to attend.