EAS 2018 Masthead

Design Track - How to use your collected data smartly?

How to turn your big data in meaningful data

Date:   Tuesday, 25 September 2018

  14:00 - 15:15

Location:     RAI Amsterdam Convention Centre
  Conference Room 1
 Fee:    Free Admission with EAS badge (IAAPA-members)
  'Conference Programme' add-on required (non-members) 
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Session description:

With the EU’s General Data Protection Regulation (GDPR) coming in to force, we all had to thoroughly think about the personal and other data we collect, store and use. Massive amounts of data have been collected, and are still being collected, but to what use? In this session attendees will learn about smart and meaningful ways to turn their digital piles of data into meaningful data for marketing, operations and personalized guest experiences.


To be announced (June)

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