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Session: How to Use Your Collected Data Smartly?


Tuesday 25 Sept. 2018
14:00 - 15:15


Conference Room 1

How to turn your big data in meaningful data

With the EU’s General Data Protection Regulation (GDPR) coming in to force, we all had to thoroughly think about the personal and other data we collect, store and use. Massive amounts of data have been collected, and are still being collected, but to what use? In this session attendees will learn about smart and meaningful ways to turn their digital piles of data into meaningful data for marketing, operations and personalized guest experiences.


To be announced

Host - Lars Nielsen, Themed Attractions Manager, MK Illuminations

Michala Svane
Michala Svane, Vice President Sales & Marketing, Tivoli Gardens

Michala Svane serves as Vice President, Sales and Marketing in Tivoli Gardens in Copenhagen. She and her team are responsible for strategic planning of both domestic and international marketing and sales effort as well as the development of the digital and social media channels in Tivoli.

Michala worked with digital business development and marketing for more than 15 years and won a number of prizes for her work with omnichannel communication. Besides her work in Tivoli Michala is jury chairman at the Danish Digital Award.

Jonas Buhl Gregersen
Jonas Gregersen, Vice President, IT, Tivoli Gardens

Jonas Buhl Gregersen serves as Vice President, IT in Tivoli Gardens in Copenhagen. He and his team are responsible for the architecture, development and operations of the complete IT stack – from ticket systems, F&B point-of-sale, CRM, data collection and storage, various digital solutions, etc.

Jonas has an entrepreneurial background – founding and running an IT Outsourcing and Development company very successfully for more than 15 years, until selling it to an Investment fund and joining Tivoli.

Ioana Parva
Ioana Parva, Chief Digital Officer (CDO), Belantis

As the Chief Digital Officer (CDO) at the amusement park BELANTIS in Leipzig/Germany Ioana Parva is in charge of digital transformation of the biggest theme park in central Germany. Having worked at the company since 2014 she became CDO in November 2016. Before that she has been responsible for the Online Marketing Department for two years. The results of her work: In just one year she was able to raise the percentage of sold online tickets from 2 to 30 percent. Her mission is to understand the equilibrium between digital and analog in order to offer the best experience to the modern user. Ioana has a Bachelor in Communication Sciences and a Master Degree in Project Management.

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Practical summary

Date: Tuesday, 25 September 2018
14:00 - 15:15
Location:   RAI Amsterdam Convention Center Conference Room 1
Fee: Free Admission with EAS badge (IAAPA-members)
'Conference Programme' add-on required (non-members) 
Track: Digital Track
Notes: Must be 18 or older to attend.