EAS 2018 Masthead

Thursday 27 Sept. 2018
09:00 - 17:00


Walibi Holland (by bus from RAI)

How to develop, market and manage a successful scary event

There was a time when the traditional summer season was the only peak moment for attendance and revenue. The introduction of new types of events lead to multiple high performing moments in the year, with Halloween of course as one of the most popular and successful ways to extend the season, deliver new guest and drive profits.

Join industry professionals for this Halloween Forum at Walibi Holland and get inspired by the backstage tour during the preparation of Walibi Holland’s award-winning “Halloween Fright Nights”, one of the best Halloween events in Europe. Learn more about the development, design and marketing of a Halloween event for facilities of all sizes and enjoy the networking lunch and reception (with a small touch of horror).


09:00 - 10:30 | Bus leaves and transfer to Walibi Holland

10:30 - 10:50 | Arrival & Welcome Coffee

10:50 - 11:00 | Welcome & Introduction

11:00 - 12:15 | Conference - How to design a great haunted attraction

12:15 - 12:45 | Networking Lunch

12:45 - 13:30 | Conference - How to market your event to different target groups

13:30 - 15:30 | Guided backstage tour Halloween Fright Nights

15:30 - 16:00 | Goodbye networking reception

16:00 - 17:00 | Bus leaves and transfer to RAI Amsterdam


More speakers to be announced

Host - Steven Putzeys, Operations Manager Leisure and Entertainment, M.H. Alshaya

Steven has been working for more than 20 years in the Leisure and Entertainment industry, covering various management positions and departments from attractions, guest relations to entertainment. He expanded his career in Disneyland Paris and Compagnie des Alpes ,through Walibi Belgium and Aqualibi, developing teams and projects. In 2014 he relocated from Europe to the Middle East, where he has been working in Kuwait. Initially taking care of the operations of Kidzania, later as Operations Manager Leisure and Entertainment developing a brand new Family Entertainment Center concept: Tekzone.

John Ruisch
John Ruisch, Leisure Expert, Leisure Expert Group

Bianca Leemrijse, Manager Events & Entertainment, Walibi Holland

Lotta Carlsbogard, Project Leader, Liseberg

Robert Arvidsson, Head of Marketing, Liseberg

Robert is Head of Marketing at Liseberg and member of the management team. His key responsibilities includes group brand strategy, marketing and digital business development. With the opening of Helix in 2014, Mechanica and the launching of the first Halloween event in 2015, Robert’s team played a strategic part in the growth of Liseberg . In 2016 the park launched its new area Liseberg Gardens with the spinning coaster AeroSpin. Prior to Liseberg, Robert held different senior brand management and e-commerce positions in retail and airline industries. He also worked as a consultant in brand and communications agencies. Robert holds a BA in Marketing Communications and an MBA in Strategic Brand Management.

Manuel Prossotowicz, Director Marketing, Sales & Brand Development, Movie Park Germany

register now

Practical summary

Date: Thursday 27 September 2018
09:00 - 17:00
Location:   Walibi Holland (by bus from RAI)
(until 31th of July)
€ 90,-  (IAAPA Members)
€ 115,-  (Non-members)
Fee includes:    Transportation to and from Walibi Holland
Halloween Seminar
Networking Lunch
Halloween Backstage Tour in Walibi Holland
Networking reception
Notes: The buses will leave from and return to the RAI Amsterdam Expo. Walibi Holland is closed to the general public during the visit. It won't be possible to explore rides or other experiences, apart from those mentioned in the schedule. Must be 18 or older to attend. Separate ticket and Expo badge required to attend.