EAS 2018 Masthead
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FEC / Small Park / Indoor Playground Day


Monday 24 Sept. 2018
09:30 - 19:00


Afternoon: Conference Room 2
Evening: Heineken Experience

Join indoor playground, laser game, bowling, mini-golf, VR and active play colleagues for a full day of learning, discovering and networking.

Welcome to the Family Entertainment Center / Small Park / Indoor Playground Day, the single best source of information for owners, operators and anyone interested in the indoor-play and FEC business. Whether catering to children, teenagers, adults or families, this “conference within a conference” offers a full day of seminars and discussions to indoor playgrounds, laser games, bowling-, mini-golf- and active play centers.

The FEC / Small Park / Indoor Playground day is an unique opportunity to meet, network and learn from some of the best operators in the indoor-play and FEC business. Their great ideas can work for you too!


09:30 - 10:00 | Coffee Arrival and networking

10:00 - 11:00 | Global Trend Watch

11:00 - 11:15 | Coffee Break

11:15 - 12:15 | HR Hiring and Training your staff

12:15 - 13:00 | Networking Lunch

13:00 - 14:00 | Birthdays & Special Events

14:00 - 14:30 | Coffee Break

14:30 - 16:00 | "Rotating Tables"

                         1. Business Strategy and KPI
                         2. Packaging F&B : from snacks to full service
                         3. Growing your FEC : from unique to multiple activities
                         4. Is IP relevant to your business? How to go about it?
                         5. Escape rooms, VR and immersive experiences

16:00 - 16:05 | Wrap up/Q&A/Surveys

16:05 - 19:00 | Visit Heineken Experience & drinks


To be announced

Evelyne Villame
Host - Evelyne Villame, Company Director, Loisirs & Marketing

Evelyne led marketing strategy, brand and product development for more than 20 years, working for the French group Compagnie des Alpes , Parc Astérix and Musée Grévin as well as for various leisure facilities around Europe. In 2009, Evelyne plunged into the “small is beautiful” business and started an FEC company La Boîte aux Enfants, with her fellow partner Gaëtan Le Jariel. So far, they have developed 11 Children Entertainments Centers including those named Gulli Parc, for Gulli, the leading French kids TV channel. Evelyne’s business quest is that parents enjoy themselves as much as their children. Member of IAAPA since many years, Evelyne also sits on the Global IAAPA FEC Committee.

Steve Rhys
Steven C Rhys, Forrec , Executive Vice President

Steve is the executive vice president of FORREC Ltd., a global entertainment design company. For the past 30 years. Steve has capably directed the growth and development of the company, from its early role as a landscape design company to what it is today – a leader in entertainment design for a range of clients worldwide. Steve has helped to realize projects for FORREC’s longest standing clients, including Center Parcs, Universal Studios, Nickelodeon, Samsung Everland, Six Flags Entertainment Corp., Meraas Holding, Dubai Parks & Resorts, Hersheypark and Herschend Family Entertainment. Steve’s appreciation for what it takes to build and extend brands is highly regarded in the industry. He’s often called upon for his innovative solutions, and the network of leaders he can pull together to solve difficult challenges. Steve graduated with a BA in Landscape Architecture (1980) from the University of Toronto, where he was also involved in teaching.

Ulrike Dahl, Karls Erdbeerhof, HR Director

Heather Barnes
Heather Barnes, Director, John G. Shedd Aquarium

Heather directs the overall guest engagements and live science experiences for the museum’s 1.5 million annual visitors. Heather has successfully led the transformation of the guest experience department, positioning MSI as a customer service industry leader. She is nationally recognized for using improvisation as a tool to throughout the museum to help engage guests, build team relationships, and teach educational content. As a graduate of the Second City program, Heather has directed, produced, and performed in several sketch comedy and improvisational shows throughout Chicago. Currently Heather is a faculty member at the Second City Training Center. Heather consults with museums across the country, and has participated in the Alan Alda Center for the Advancement of Science Communication. She has a Master of Arts degree in public policy from the University of Chicago, and she has recently served on the board of the International Museum Theatre Alliance.

Daria Bohorodzicz, Loopy's World, Birthday Coordinator

Janice Dunphy
Janice Dunphey, The Web Adventure Park , Director/Owner

First introduction to play and education was at 18 when she started a four-year Bachelor of Education Honours degree, followed by ten years teaching in Early Education. Following this and whilst bringing up two young children opened up a Wrap Around childcare facility, researching natural play and child development.

Fourteen years ago opened up a play centre which has developed to become an adventure park, with outside play, petting farm, two high ropes courses and various natural play areas. Three years ago after much research opened a Reggio Nursery with forest school which is expanding alongside the Web Adventure Park. Despite numerous offers of strategic positions and sites the search is still active for the next perfect location.

Janice was a founder member of the PPA (Play Provider Association ) becoming the Chair in 2005 after this, alongside the Committee moved to form FECA ( Family Entertainment Centre Association) and taking a place on the BALPPA Management Committee.

Janice is passionate about Play, and has undergone research alongside local Universities to identify the benefits of FEC environments. Offering consultancy to new companies and speaking on the subject Janice believes sharing is why she is successful today, coupled with networking with peers in the Industry.

Joachim De Munck, Legenturia, Owner

Gaelle Kotbi, Owner, Mobikids

Max Coppes, De Voltage, Owner

Christophe Chauvard
Christophe Chauvard, Qubica AMF, General Manager France, Switzerland & Africa

Since 2014, Christophe is responsible for leading the local marketing and sales force of Qubica AMF for France, Switzerland and French speaking African countries, insuring quality service to customers in this region. Christophe has contributed to the strategic plan of the company, developed a new market positioning, expanded the French sales and marketing team. Christophe’s mission is to grow the market by providing quality service and best-in-class offers to customers to allow them to differentiate themselves and grow their businesses. Christophe has a background in commercial real estate in the areas of design, development, investment, marketing and finance, commercial brands and properties with a focus on innovation and customer behaviors. He holds an Executive MBA from ESCP Europe and a civil engineering degree from ESITC Cachan, France.

Asko Alanen, Lappset Group Ltd & Lappset Creative, Concept Manager

Steven Putzeys, Operations Manager Leisure and Entertainment, M.H. Alshaya

Steven has been working for more than 20 years in the Leisure and Entertainment industry, covering various management positions and departments from attractions, guest relations to entertainment. He expanded his career in Disneyland Paris and Compagnie des Alpes ,through Walibi Belgium and Aqualibi, developing teams and projects. In 2014 he relocated from Europe to the Middle East, where he has been working in Kuwait. Initially taking care of the operations of Kidzania, later as Operations Manager Leisure and Entertainment developing a brand new Family Entertainment Center concept: Tekzone.

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Practical summary

Date: Monday, 24 September 2018
09:30 - 19:00
Location:   Afternoon: RAI Amsterdam Convention Center Conference Room 2
Evening: Heineken Experience
(until 31th of July)
€ 75,-  (IAAPA Members)
€ 90,-  (Non-members)
Fee includes: FEC / Small Park / Indoor Playground Day Participation
Networking Lunch
Coffee break
Transportation to and from Heineken Experience
Visit and drinks at Heineken Experience
Notes: Must be 18 or older to attend. Separate ticket and Expo badge required to attend.


The FEC / Small Parks / Indoor Playground Day is sponsored by:

​   Afbeeldingsresultaat voor International Play Company

​​​Afbeeldingsresultaat voor https://www.qubicaamf.com/.                Sacoa