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Digitalisation Creates and Boosts Business Value and Guest Value

Date:   Tuesday, 26 September 2017

  14:15 - 15:20

Location:     Berlin Messe Exhibition Center Palais - Conference Room 1


 Course Description

Embrace the digital age and find out how to use big data and new digital tools to reach your audiences. You’ll learn how to use Customer Relationship Management and big data to understand your guests and to grow your business. This session will gain you insights through best practices on how technology can boost your marketing and sales initiatives and will show you how to develop and enhance customer experience and their ‘guest journey’ in a digital world. 

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Some of the session´s speakers include

Robert Owen, Director of Marketing, Blackpool Pleasure Beach, United Kingdom

Robert Owen is Director of Marketing, Sales and PR for Blackpool Pleasure Beach located in the North West of England.  Robert has over 20 years experience working in visitor attraction and destination marketing.  Robert has also played an active role within IAAPA having served on the Marketing & PR committee and is recognized as an IAAPA Certified Attractions Executive (ICAE).