EAS 2018 Masthead

Date:   Tuesday, 26 September 2017

  12:00 - 13:55

Location:     Berlin Messe Exhibition Center Palais - Conference Room 1

Digital Transformation

Event Description

From your marketing efforts to your customer experience, new digital technology is everywhere. In the Digital Future track, learn about how these new technologies can help bring your business to the next level.

Learn about digital transformation and how to approach it in your attraction. Industry leaders will share their best practices and how they help to digitally transform their parks. Get inspired by the ideas behind MackMedia (Europa-Park) and MyMagic+ (Walt Disney World) and how they create a connection between the digital and physical world, while learning more about RFID and NFC technology and how they can be integrated in your attraction to create personalized WOW-experiences. 

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Some of the session´s speakers include

Robert Arvidsson, Head of Marketing Liseberg, Sweden
(member of IAAPA EMEA Education Sub-Committee)

Robert is Head of Marketing at Liseberg and member of the management team. His key responsibilities includes group brand strategy, marketing and digital business development. With the opening of Helix in 2014, Mechanica and the launching of the first Halloween event in 2015, Robert’s team played a strategic part in the growth of Liseberg . In 2016 the park launched its new area Liseberg Gardens with the spinning coaster AeroSpin. Prior to Liseberg, Robert held different senior brand management and e-commerce positions in retail and airline industries. He also worked as a consultant in brand and communications agencies. Robert holds a BA in Marketing Communications and an MBA in Strategic Brand Management.


Tobias Mundinger, Head of Brands, Sales & Licensing, Mack Media GmbH & Co. KG, Germany

Tobias Mundinger is responsible for Brands & Licensing at MackMedia. MackMedia acts as an IP agency for Europa-Park Germany, which is the world’s largest seasonal theme park. His responsibility focuses on the corporate management and strategic development of IP topics at MackMedia and within Europa-Park. This includes the implementation of IP’s in attractions, digital products and media productions. IP’s for merchandise applications and media products like attraction content, 4D movies, Coastiality VR content are licenced to various external partners. Besides his position at MackMedia Tobias is part of the Media & Digital Development team at Europa-Park.


Eric Cosset, Director Park Operations Product and Development, Disneyland Paris, France (member of IAAPA EMEA Education Sub-committee)

Eric Cosset has been working for Disneyland Paris for 23 years. With a background in Hotel Management, he has worked for the Holiday Inn and the Sheraton group. His missions at Disneyland Paris have been very varied, from Parks Food and Beverage Director, to General Manager for 3 different hotels in the Resort. In 2007, he took the position as Park Operations Director of both parks and in 2011, he became Director Park Operations Product and Development. In this new role, he is in charge of all new attractions projects, of all investments which can improve the existing assets for better safety, efficiency, service and quality and to insure that the product offering for the visitors is up to Disney standards.

Alexander Dimitrov

Alexander Dimitrov, Segment Marketing Manager Smart Cities, NXP Semiconductors

Alexander B. Dimitrov is Segment Marketing Manager Smart Cities within NXP’s Business Sector Secure Mobility and Retail. Located in Graz, Austria, at the NXP Competence Centre for secure identification solutions, he is focusing on building Smart Cities based on NXP’s security and connectivity solutions. Alexander is deeply involved in creating solutions for cities to become greener and smarter places to live, facilitating efficient and safe mobility by promoting cross industry interactions. Prior to this role he accumulated extensive experience and knowledge in different roles as a product and marketing manager while bringing expert know-how through multiple positions in the telecommunications industry.