2017 EAS

Digital Transformation: bridging the analogue world with digital

Date Tuesday, 26 September 2017
Time 12:00 - 13:00
Location Berlin Messe Exhibition Center Palais Conference Room

Event Description

From your marketing efforts to your customer experience, new digital technology is everywhere. In the Digital Future track, learn about how these new technologies can help bring your business to the next level.

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Some of the session´s speakers include

Robert Arvidsson, Head of Marketing Liseberg, Sweden
(IAAPA member of the Education sub-committee)

Robert is Head of Marketing at Liseberg and member of the management team. His key responsibilities includes group brand strategy, marketing and digital business development. With the opening of Helix in 2014, Mechanica and the launching of the first Halloween event in 2015, Robert’s team played a strategic part in the growth of Liseberg . In 2016 the park launched its new area Liseberg Gardens with the spinning coaster AeroSpin. Prior to Liseberg, Robert held different senior brand management and e-commerce positions in retail and airline industries. He also worked as a consultant in brand and communications agencies. Robert holds a BA in Marketing Communications and an MBA in Strategic Brand Management.


Eric Cosset, Director Park Operations Product and Development, Disneyland Paris, France (member of Iaapa Emea Education Sub-committee)

Eric Cosset has been working for Disneyland Paris for 23 years. With a background in Hotel Management, he has worked for the Holiday Inn and the Sheraton group. His missions at Disneyland Paris have been very varied, from Parks Food and Beverage Director, to General Manager for 3 different hotels in the Resort. In 2007, he took the position as Park Operations Director of both parks and in 2011, he became Director Park Operations Product and Development. In this new role, he is in charge of all new attractions projects, of all investments which can improve the existing assets for better safety, efficiency, service and quality and to insure that the product offering for the visitors is up to Disney standards.
Eric is currently member of the Opening team of Shanghaï Disney Resort.