2017 EAS
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Crisis Communication

Date:   Wednesday, 27 September 2017
Time:

  12:00 - 13:30

Location:  Berlin Messe Exhibition Center – Palais Ground Floor - Room 1


Course Description

Planning for an incident or emergency situation is never fun but is an essential part of any attraction's facility operations toolbox. It involves co-operation and coordination both within the attractions management team as well as with outside agencies. What can attractions managers learn about incident planning from the experiences of other operators and what best practices can they take back to their facility? Join us in this session to learn about crisis management, how to deal with a crisis from a communicational perspective and how to handle social media in case of crisis. 


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Eric Cosset

Eric Cosset, Director Park Operations Product and Development, Disneyland Paris, France 
(member of IAAPA EMEA Education Sub-Committee)

Eric Cosset has been working for Disneyland Paris for 23 years. With a background in Hotel Management, he has worked for the Holiday Inn and the Sheraton group. His missions at Disneyland Paris have been very varied, from Parks Food and Beverage Director, to General Manager for 3 different hotels in the Resort. In 2007, he took the position as Park Operations Director of both parks and in 2011, he became Director Park Operations Product and Development. In this new role, he is in charge of all new attractions projects, of all investments which can improve the existing assets for better safety, efficiency, service and quality and to insure that the product offering for the visitors is up to Disney standards. 

Robert Owen

Robert Owen, Director of Marketing, Blackpool Pleasure Beach, United Kingdom

Robert Owen is Director of Marketing, Sales and PR for Blackpool Pleasure Beach located in the North West of England.  Robert has over 20 years experience working in visitor attraction and destination marketing.  Robert has also played an active role within IAAPA having served on the Marketing & PR committee and is recognized as an IAAPA Certified Attractions Executive (ICAE).

Marco Wieck

Marco Wieck, Account Director, Digital, Weber Shandwick, Germany 

Marco is  Account Director, Digital working with clients to develop digital campaigns as well as long-term strategies with a focus on social media, content development and syndication. He is also advising for fully integrated digital transformation and innovation programs. In addition to that Marco is specialized in planning and advising paid social and native advertising strategies.

Since working at Weber Shandwick, Marco has advised or still advises clients from various industries like Samsung, Deutsche Telekom, Merck Consumer Health, Nestlé Purina, ASUS, Stanley Black + Decker and Bosch Software Innovations.

Before joining Weber Shandwick, Marco worked as a project manager for the non-profit start-up MyCharity, where he was responsible for the entire social media strategy and its realization.

Marco studied Business Administration at FH Wedel – University of Applied Sciences. During his studies he specialized on media management with a clear focus on digital marketing and social media.