EAS 2018 Masthead
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Session - Crazy about you? How to activate your fanbase to deal with ugly rumors, bad reviews, and good advice.

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Wednesday 26 Sept. 2018
14:00 - 15:15

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Conference Room 1

How to activate your fanbase to deal with ugly rumors, bad reviews and good advice.

There are occasional visitors, regular visitors, … and your fans. In this session we explore the synergy between a facilities marketing department and the most loyal visitors. Learn how you can strengthen and activate your fanbase when it’s unfairly raining 1 star reviews, how you can create opportunities for them to share their great experiences and how cooperation with fan media can help to boost your business.

Speakers

More speakers to be announced

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Moderator - Robert Owen, Director of Marketing, Sales & PR, Blackpool Pleasure Beach

Robert Owen is Director of Marketing, Sales and PR for Blackpool Pleasure Beach located in the North West of England. Robert has over 20 years experience working in visitor attraction and destination marketing. Robert has also played an active role within IAAPA having served on the Marketing & PR committee and is recognized as an IAAPA Certified Attractions Executive (ICAE).


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Andre Wolf, PR Manager & Content and Social Media Coordinator, Mimikama

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Tessa Maesen, Communication Manager, Toverland

Renée Maassen van den Brink
Renée Maassen van den Brink, Marketing & Producties, Walibi Holland

Renée Maassen van den Brink is 27 years old, lives in Amersfoort and works as Marketer and Production Coordinator at Walibi Holland since January 2016. Her main tasks are coordinating film- and photo productions, content marketing and influencer marketing. In her spare time she loves to travel, read and spend time with friends and family.


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Wessel Wit, Owner, Looopings

Jordan Middleton
Jordan Middleton, Social Media Manager, Thorpe Park,

Jordan is the Assistant Brand Manager at THORPE PARK Resort and uses her passion and knowledge of the themed attractions industry to bring exciting and innovative attractions and events to life at the theme park near London. Since starting her role, she has helped oversee the delivery and implementation of The Year Of The Walking Dead, including the launch of the terrifying The Walking Dead: The Ride in March 2018.

Previously, Jordan joined the THORPE PARK Resort team as Social Media Executive, a role she landed through her experience assisting with the operation of the social media channels for theme park enthusiast website CoasterForce. She used her knowledge of social media and branding to develop a unique and iconic tone of voice for the THORPE PARK Resort channels, bringing the fun and thrilling vibe of the park alive on a digital platform.

Jordan graduated with a Degree in Film in 2012 and a Masters Degree in PR in 2013. Alongside her role at THORPE PARK Resort she also operates her own theme park fan page Cupcakes & Coasters, which has over 5000 followers.


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Practical summary

Date: Wednesday, 26 September 2018
Time:
14:00 - 15:15
Location:   RAI Amsterdam Convention Center Conference Room 1
Fee: Free Admission with EAS badge (IAAPA-members)
'Conference Programme' add-on required (non-members) 
Track: Marketing Track
Notes: Must be 18 or older to attend.